Marketing Specialist

Key Accountabilities:

• Planning & Budget: Develop and update CME marketing plan in coordination with the line manager and central Marketing team to ensure alignment with department’s annual budget and plans. Ensure the marketing plans are executed within budget in a timely manner, according to the customer lifecycle communication plan.
• Customer Communication : Develop new mechanisms, update & enhance Customer Relationship Management processes and marketing strategies to target the relevant segment. Work closely with the marketing and sales teams as subject matter expert to define messages related to customer communication being sent through marketing channels.
• Direct Marketing Campaigns: Develop & implement new and relevant digital marketing mechanisms through liaising with business units to achieve their relevant targets, oversee and manage copywriting – English & Arabic to online E-shots, e-newsletters, and direct mailers
• Loyalty Programs: Acquire new partners and offer mechanisms to enhance retention & acquisition rate of members. Expand the network of partners for benefits program to ensure the program remains appealing to the customer and increases brand loyalty
• Event Management: Develop and execute relevant events for existing customers in line with the marketing roadmap. Manage the execution of business-to-business events that include principals, management and dealers
• Reports: Prepare monthly performance reports for business units detailing campaign performance, highlights potential issues, opportunities and make recommendations
• Marketing Specialist will work closely with CME and central marketing function, catering to heterogonous segment of customers

Qualification:

• Bachelor’s degree in marketing.

Experience:

• 5 years of minimum experience in Marketing; out of which 2 years should be in marketing campaigns e.g. email, mail, SMS, telemarketing etc.
• Experience in copywriting & CRM agencies is preferred.