Marketing Specialist

Job Overview

We are looking for a creative and results-driven Marketing Specialist who has strong experience in both digital and traditional marketing. The ideal candidate will be responsible for developing, executing, and monitoring marketing strategies that enhance brand awareness, generate leads, and support overall business growth.

Job Requirements:

• Minimum 3–5 years of proven experience in both digital and offline marketing
• Develop and execute complete marketing strategies to increase brand awareness and generate leads
• Manage all social media platforms including content planning, posting, engagement, and reporting
• Plan, create, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Implement and manage SEO strategies (on-page and off-page optimization)
• Monitor website performance, update website content regularly, and coordinate with developers when required
• Write and manage blogs, website content, and marketing copy
• Prepare and manage monthly newsletters including content creation and distribution
• Develop content calendars aligned with company goals and marketing strategy
• Analyze marketing campaign performance and submit monthly performance reports
• Conduct market research and competitor analysis
• Plan and execute offline marketing campaigns including exhibitions, events, and promotional activities
• Coordinate printing and branding materials such as brochures, flyers, and company profiles
• Ensure brand consistency across all marketing channels
• Strong understanding of lead generation and conversion strategies
• Experience with email marketing tools and CRM systems
• Basic knowledge of CMS platforms (WordPress or similar)
• Strong communication, presentation, and analytical skills
• Ability to work independently and contribute creative marketing ideas
• Bachelor’s degree in Marketing, Business Administration, or related field
• UAE market experience and B2B marketing experience preferred

Job Type: Full-time

Pay: AED6,000.00 - AED7,000.00 per month