Marketing Specialist

Job Summary:

We are looking for Marketing Reporting Specialist who will support key strategic business decisions through the demand planning process by providing clear understanding on drivers contributing towards short term & long-term volume & value growth. Provide in depth insights and foresights using internal and external sources for demand planning to meet business objectives.

Job Responsibilities:

• Analyze the interrelationship of socio-economic variables and their effect on consumer and category dynamics to understand trend shifts on the industry. Support Forecast changes with local economic environment changes and their impact on company and competitor’s business KPIs
• Understand factors that drive business performance and inbuild to short term sales/demand plan
• Understanding impacts of internal & external factors and developing a long-term forecast to support pricing decisions and business recommendations
• Support with deep dive analysis to understand market performance / trends to produce practical and strategic business insights along with recommendations for remedial action
• Proactively use all available sources of information and resources to investigate and provide useful insights in response to our key business questions.
• Interpret and evaluate performance in the light of competitor activities to support strategic and tactical decision-making
• Drive industry analysis and trends including share and volume projections. This involves scenario development and analysis feeding IBPM cycle.
• Align marketing deployment and activation activities to commercial requirements
• Preparation of materials for the IBPM cycle.

Job Requirements:

• At least 2-3 years of relevant work
• Data analysis and interpretation
• Able to bring both an analytical attitude and a creative problem-solving approach
• Previous experience in marketing
• Knowledge of data sources
• Proficiency in speaking English

Technical / Functional / Leadership Skills Required

• Advanced knowledge of Excel, including proficiency in data analysis, modelling and forecasting
• Experience with Power BI
• Good presentation & communication skills
• Ability to work with cross functions

Education / Qualifications / Certifications Required

• Degree preferably in Statistics, Business analytics or Marketing

BENEFICIAL

• Strong knowledge on multi-categories
• Understanding on the IBPM process
• Commercial Acumen

Location: Lahore, Islamabad, Karachi