Marketing Specialist

Job Description:

Company Description

Alpine, an ITW company, is a leading provider of building component software, equipment, and the industry’s best service to component manufacturers. Partnering with our customers, we help to improve their businesses and make them more productive. We are a leader in delivering software solutions to the construction industry to increase profitability.

ITW offers its employees a path for advancement, a competitive salary, and a comprehensive benefits package designed to help employees care for themselves, their families, and their futures.

Job Description

The Marketing Specialist will assist in the development and execution of marketing programs through the utilization of market research to analyze trends and to help make recommendations on tools to reach the target market. The position will be actively involved in coordinating logistics for trade shows, managing websites, creating effective content, and populating social media.

Core Responsibilities:

• Develop engaging content for collateral materials such as brochures, newsletters, press releases, advertisements, case studies, social media, presentations, and campaigns that target specific customers, markets, publications & internal stakeholders.
• Develop value propositions for new and existing products that drive adoption and growth by learning the industry and competitive landscape.
• Through effective collaboration with key stakeholders, deploy and drive internal/external brand standards to ensure consistency with brand positioning as the brand champion across the business.
• Develop a deep understanding of how to leverage digital channels to align marketing efforts with customer needs.
• Lead the execution of digital marketing campaigns.
• Oversee website content and maintenance.
• Plan, create, and implement social media strategies across multiple platforms including LinkedIn, Facebook, Instagram, Twitter etc.
• Identify insights and social media trends of campaigns through data analysis.
• Collaborate with cross-functional team members and vendors to execute participation in tradeshows, customer summits, and related commercial events.
• Effectively plan, coordinate, and execute trade show and event logistics.
• Conduct data reporting, secondary research, business analysis, and ad-hoc projects as needed.

Qualifications

• Bachelor’s degree in marketing, business, communications, or comparable discipline is required.
• 3-5 years of related marketing experience, desired.
• 3+ years of trade show experience, desired.
• Ability to translate features and benefits statements into value based integrated marketing communication programs is required.
• Strong oral and written communications skills. Excellent creative and objective writing skills needed to support marketing material development.
• Ability to build relationships with customers and internal parties, including division leaders.
• Ability to create visual assets for digital and print (social media posts, sales materials, and trade show graphics).
• Proven project management skills, ability to document, plan, market, and execute programs with high quality results and accountability.
• Self-starter with excellent work ethic, outstanding judgment, attention to detail, and positive customer service attitude.
• Ability to work under tight deadlines and manage multiple projects at once with excellent organization skills in a fast-paced environment with little supervision.
• Proficient with Adobe Creative Suite, social media platforms, MailChimp, and WordPress.
• Graphic design experience preferred. Portfolio showcasing content and design work.
• Potential for a hybrid schedule.
• Up to 20% of travel required to sites throughout North America.

Compensation Information:

Certain states require that pay information be included in job postings. The specific hiring rate within the posted pay range will depend on the successful candidate’s qualifications, prior experience, and the geographic location. For example, in Illinois, the pay rate will be between $66,000 - $90,500 (high level of experience).

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.