Marketing Specialist

Job Description

Position Title: Marketing Specialist

Location: Sarasota, FL (Hybrid: 3 days remote / 2 days onsite)

Employment Type: Full-Time (W-2, 40hrs)

Position Overview

As one of the first full-time employees, the Marketing Specialist will play a foundational role in shaping a new clinic’s brand presence, patient acquisition strategy, and provider referrals. This is a hands-on, high-ownership role ideal for someone who thrives in a startup environment and is comfortable wearing multiple hats.

You’ll be responsible for executing marketing initiatives across digital and in-person channels, with a strong emphasis on referral outreach, event participation, and local brand building.

Key Responsibilities

Marketing & Brand Development

• Develop and execute marketing strategies to drive patient growth and brand awareness
• Manage digital marketing channels (website, email campaigns, social media)
• Support SEO strategy and website optimization (preferred experience)
• Create and manage marketing content, including blogs, newsletters, and promotional materials
• Track and report on campaign performance and KPIs

Provider Referrals & Events

• Represent the clinic at community events, health fairs, and networking opportunities
• Coordinate and attend events during evenings and weekends as needed
• Build relationships with local organizations, businesses, and referral partners
• Plan and execute grassroots marketing initiatives

Operational Support

• Collaborate with leadership to align marketing with business goals
• Manage marketing tools and software platforms
• Maintain organized workflows and manage competing priorities independently

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or related field or minimum 5+ years of relevant marketing experience with Associates Degree
• At least 3 years of hands-on marketing experience
• Experience with marketing software (e.g.,HubSpot, Brevo, Canva, ChatGPT, Adobe InDesign, Google Analytics, CRM tools)
• Experience with Microsoft Suite and Project Management software
• Strong organizational and time management skills
• Ability to work flexible hours, including nights and weekends for events as needed

Preferred Qualifications

• SEO and website optimization experience
• Experience in healthcare, wellness, and/or startup environments
• Familiarity with local Sarasota market/provider referrals

Work Environment & Schedule

• Hybrid schedule: 3 days remote / 2 days onsite
• Flexible schedule required to support community events
• Evening and weekend availability expected based on event calendar

Compensation & Benefits

• $55,000
• Medical Benefits to be offered within 90 days of employment
• Paid Time Off (PTO)
• Paid Holidays

Join Us

Are you ready to help grow a healthcare brand that’s expanding access to high-quality, compassionate care? Join Orenda Health & Wellness and play a key role in shaping how we connect with and serve our community.