Marketing Specialist

The Marketing Communications Specialist plays a central role in conceptualizing, executing, and optimizing integrated marketing and public relations campaigns. We are seeking an individual with an entrepreneurial mindset, a creative eye, strong writing abilities, and a disciplined and strategic approach to working both independently and directly with clients and colleagues.

Reporting to the Director of Communications and Marketing, this role is ideal for a professional who enjoys taking ownership of a diverse array of projects, facilitating discussions with senior leaders, developing social media content, and driving ROI through storytelling campaigns.

You will:

• Lead client-facing marketing initiatives from strategy through execution
• Exercise strong independent judgment, project management discipline, and the ability to balance creativity with measurable performance outcomes.
• Develop compelling brand storytelling across digital and traditional channels
• Manage social media and paid advertising campaigns with a strong ROI focus
• Facilitate meetings and present insights to senior executives
• Analyze campaign performance and refine strategy based on data
• Collaborate cross-functionally in a fast-paced, high-accountability environment

1. Strategic Campaign Development

• Lead integrated PR and marketing campaigns aligned with client objectives
• Develop timelines, and measurable benchmarks
• Manage multiple projects, ensuring on-time, high-quality delivery

2. Digital Marketing & Performance

• Manage paid and organic social campaigns
• Optimize targeting, placements, and email marketing initiatives
• Track performance metrics and scale campaigns to maximize ROI

3. Content & Brand Strategy

• Produce press releases, executive messaging, newsletters, scripts, and social content
• Develop multimedia assets and presentations tailored to target audiences
• Ensure brand alignment, strategic positioning, creative excellence, and editorial accuracy
• Occasional local travel to client locations to capture photography or footage for reels

4. Project Management

• Liaise between client executives and internal teams to drive execution
• Prepare agendas, document action items, and track accountability
• Anticipate needs and escalate issues with solutions

5. Media Relations & Reputation

• Secure earned media placements
• Monitor coverage and manage brand reputation
• Support crisis communications efforts as needed with little advance notice

6. Client Leadership

• Co-lead meetings and present insights with professionalism
• Support client onboarding and workflow clarity
• Deliver proactive service while balancing creativity with business goals

7. Cross-Functional Collaboration

• Partner with strategy, film production, crisis, and government affairs teams
• Provide flexible project support and timely feedback
• Contribute to brainstorming and internal strategy initiatives
• Attend film shoots on occasion as needed

8. Operational Excellence & Innovation

• Maintain project systems using Asana and provide regular progress updates
• Improve processes to enhance efficiency and quality
• Integrate AI tools and industry best practices into workflows

What Success Looks Like

• Measurable growth in engagement, visibility, and ROI
• Strong client trust and strategic partnership
• On-time delivery with minimal oversight
• Reliable, collaborative team contribution
• Proactive innovation and continuous improvement

Required Qualifications

• Bachelor’s degree in Communications, Public Relations, English, Business, or related field (or equivalent experience)
• 2+ years of marketing, communications, or PR experience
• Exceptional writing and editing skills
• Demonstrated experience managing digital campaigns and analyzing performance data
• Strong project management capabilities with the ability to juggle multiple priorities
• Experience working directly with clients or stakeholders
• Professional presence and confidence facilitating meetings
• Strong critical thinking and problem-solving skills
• Valid California driver’s license and reliable transportation

Desired Qualifications

• Bilingual: English & Spanish or English & Vietnamese
• Experience with Asana or similar project management tools
• Familiarity with graphic design principles and basic design and video editing tools (Canva, CapCut, Adobe, etc.)
• Experience integrating AI tools into workflows
• Interest in public education, government, nonprofit, or corporate communications

Who You Are

• Entrepreneurial and self-directed
• Creative but grounded in data
• Detail-oriented and deadline-driven
• Comfortable leading conversations with executives
• Calm under pressure and solution-focused
• Collaborative and team-oriented
• Energized by driving measurable results

Work Environment

This is an onsite position based in our San Jose office. Some evenings and weekends may be required.

Pay: $63,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person