Marketing Specialist

Automotive Industry

Key Responsibilities

• Manage and grow Instagram, Facebook, LinkedIn, and TikTok with creative content strategies
• Create and manage videos, reels, campaigns, AI visuals, and brand content
• Use AI tools for promotional videos, ads, and digital campaigns
• Execute showroom activations, roadshows, exhibitions, and customer engagement events
• Conduct market research, customer surveys, and competitor analysis
• Build relationships with dealers, workshops, painters, influencers, and clients
• Collaborate with marketing agencies and creative teams to execute promotional campaigns, branding activities, and digital marketing initiatives for lead generation and customer engagement
• Coordinate with designers, vendors, videographers, and creative teams
• Monitor campaign performance and provide marketing insights and reports

Required Skills & Competencies

• Strong knowledge of social media and digital marketing
• Expertise in content planning and management
• Knowledge of AI-based content creation tools
• Excellent communication and networking skills
• Ability to collaborate with marketing agencies to run campaigns
• Strong presentation and public dealing skills
• Market research and customer insight analysis
• Brand visibility and customer engagement management
• Understanding of automotive and industrial markets
• Ability to handle digital and field marketing activities

Preferred Experience

• 2–5 years in digital marketing, automotive marketing, or brand management
• Experience in social media, AI content creation, and video marketing
• Experience in event marketing and promotional activations is a plus

Work Location: In person