Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: On-Site
Department: Marketing
Employment Type: Full-Time
Salary: Competitive (Based on Experience)

Job Summary

We are seeking a results-driven and creative Digital Marketing Specialist to join our growing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple online channels to increase brand awareness, generate leads, and drive business growth. The candidate should possess strong analytical skills, a solid understanding of digital marketing tools, and experience managing paid and organic marketing strategies.

Key Responsibilities Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Create and execute marketing campaigns across various digital platforms.
• Identify target audiences and develop campaigns that effectively engage potential customers.
• Monitor industry trends and competitor activities to identify growth opportunities.

Paid Advertising Management

• Create, manage, and optimize paid advertising campaigns on:
• Google Ads
• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• TikTok Ads
• Monitor campaign budgets and optimize performance to maximize ROI.
• Conduct audience testing, keyword research, and campaign optimization.

Search Engine Optimization (SEO)

• Perform keyword research and implement on-page and off-page SEO strategies.
• Optimize website content, landing pages, and blogs for search engine rankings.
• Monitor website performance using SEO tools and analytics platforms.

Social Media Marketing

• Develop and manage social media content calendars.
• Create engaging content to increase audience engagement and brand awareness.
• Monitor social media performance and implement growth strategies.
• Respond to audience interactions and maintain brand consistency.

Content Marketing

• Collaborate with designers, writers, and video editors to produce high-quality content.
• Assist in creating blogs, articles, email campaigns, landing pages, and promotional materials.
• Ensure all content aligns with brand guidelines and marketing objectives.

Analytics & Reporting

• Track and analyze key performance indicators (KPIs).
• Generate weekly and monthly marketing performance reports.
• Utilize tools such as Google Analytics, Google Search Console, Meta Business Suite, and other reporting platforms.
• Provide recommendations for campaign improvements based on data insights.

Email Marketing

• Create and manage email marketing campaigns.
• Develop audience segmentation and automated email workflows.
• Monitor open rates, click-through rates, and conversion performance.

Requirements Education

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (preferred).

Experience

• 2+ years of experience in Digital Marketing.
• Proven experience managing multi-channel marketing campaigns.
• Hands-on experience with paid advertising platforms and analytics tools.

Technical Skills

• Google Ads
• Meta (Facebook & Instagram) Ads Manager
• SEO & SEM
• Google Analytics
• Google Search Console
• Email Marketing Platforms
• Social Media Management Tools
• Basic knowledge of WordPress or website management

Preferred Qualifications

• Google Ads Certification.
• Meta Certified Digital Marketing Associate.
• Experience with CRM platforms and marketing automation tools.
• Basic graphic design or video editing knowledge.
• Experience in lead generation and conversion optimization.

Key Performance Indicators (KPIs)

• Lead Generation Volume
• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Website Traffic Growth
• Conversion Rate
• Search Engine Ranking Improvements
• Social Media Engagement
• Email Campaign Performance
• Revenue Contribution from Marketing Activities

Skills Required

• Digital Marketing Strategy
• Paid Advertising
• SEO & SEM
• Social Media Marketing
• Content Marketing
• Email Marketing
• Data Analysis & Reporting
• Campaign Optimization
• Communication & Team Collaboration
• Time Management & Problem Solving

What We Offer

• Competitive Salary Package
• Professional Growth Opportunities
• Performance-Based Incentives
• Collaborative Work Environment
• Training and Skill Development Programs

Application Requirement:
Interested candidates should submit their updated resume along with examples of digital marketing campaigns, performance results, certifications, and portfolio links (if available).

Pay: Rs80,000.00 - Rs130,000.00 per month

Work Location: In person