Marketing Specialist – Fresh Graduate

Job Summary

This role supports the development and execution of category plans to drive business growth, improve market share, and enhance customer engagement. The position focuses on analyzing market trends, customer insights, and sales data to identify opportunities, support promotional activities, and collaborate with cross-functional teams to deliver business objectives.

Key Responsibilities

• Support in analyzing category performance across channels, regions, and SKUs using sales data.
• Assist in tracking sales performance vs. targets and previous periods, identifying gaps and improvement opportunities.
• Monitor customer activity (active, inactive, and new customers) to support sales team in achieving targets.
• Contribute to market and channel mapping to identify growth opportunities and support market coverage expansion.
• Support the development and execution of category strategies aligned with consumer and market insights.
• Assist in preparing monthly business reviews, presentations, and performance reports.
• Support engagement with customers and collect feedback to generate market insights.
• Assist in monitoring competitor activities, including pricing, promotions, and product offerings.
• Participate in joint market visits with the sales team to understand customer needs and market dynamics.
• Support tracking of market trends, product launches, and industry activities.
• Assist in managing marketing materials and tools to ensure effective utilization.
• Support coordination of training sessions for sales and distributor teams.
• Contribute to the execution of promotional and engagement calendars.
• Collaborate with marketing, sales, and supply chain teams to support ongoing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.
• 0–2 years of experience (Fresh graduates are encouraged to apply).
• Strong analytical mindset with basic knowledge of Excel and data analysis.
• Good communication and presentation skills.
• Eagerness to learn, attention to detail, and ability to work in a team environment.