Marketing Specialist - Internship

This Internship will run 12 weeks over the summer and support functions within our Marketing department. This is a Part-time role; 20 hours per week. The Marketing Specialist Intern will support projects such as SEO/AIO website updates, email marketing campaigns, video content creation, and production of marketing materials across social media, publications, websites and other outlets.

Essential job functions:

Marketing Communication

• Will participate in creating Nelson Lab's communication plan.
• Advertises and promotes the company’s products and services utilizing various media.
• Will take an active role in the creation, production, and management of all marketing materials:
  • Website
  • Social Media (LinkedIn)
  • Advertising
  • Literature
  • Collateral
  • Videos
  • Sales/Consulting support materials
• Will provide marcom support for Sales and Consulting groups as directed.

Website, SEO & AI Optimization Support

• Assist with website content updates, page improvements, and maintenance.
• Support SEO Initiatives, including keyword search, on-page refinements, and content organization.
• Contribute to AI Optimization (AIO/GEO) initiatives, including data structure and content updates

Email Marketing Support

• Support the creation, formatting, and deployment of marketing emails through Click Dimensions.
• Assist with building email templates, organizing marketing lists, and reviewing analytics to support campaign performance.

Video Project Support:

• Assist in the planning, scheduling, and editing of video content for marketing campaigns, closely collaborating with an external videographer.
• Collaborate with the marketing team to ensure videos align with the brand’s messaging and objectives.
• Help manage video content distribution across digital platforms (e.g., social media, website, email campaigns).

Physical requirements:

This position will require long periods of time spent sitting and looking at a computer screen.