Marketing Strategist

We are looking for a skilled Marketing Strategist to plan, execute, and optimize our marketing campaigns and help drive business growth.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Plan and execute campaigns across digital channels, including social media, email, SEO/SEM, paid advertising, and LinkedIn paid campaigns.
• Track, analyze, and report on campaign performance using KPIs and analytics tools.
• Optimize marketing activities based on data insights to maximize ROI.
• Collaborate with content, design, and product teams to ensure messaging is consistent and effective.
• Manage budgets for marketing campaigns and ensure timely delivery of projects.
• Stay updated on industry trends, emerging tools, and marketing best practices.

Required Skills & Qualifications:

• 2+ years of experience in digital marketing strategy.
• Strong knowledge of SEO, SEM, social media marketing, LinkedIn paid campaigns, and analytics tools.
• Excellent communication and presentation skills.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Experience with campaign management tools and CRM platforms.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Hands-on experience with content marketing, branding, and lead generation.
• Certification in Google Analytics, HubSpot, or related marketing tools.
• Experience managing a marketing team or mentoring junior members.

Job Type: Full-time

Work Location: In person