Marketing Strategist (International Markets) - 6PM to 3AM - DHA Bukhari Commercials

Company: PCMCI Group

Nature of Business: Trading & Real Estate Brokerage ( Back Office).

Department: Global Marketing & Growth
Reporting To: Group Chairman / Group COO
Location & Timings: DHA Phase 6, Karachi, 6PM to 3AM (Monday to Friday)
Employment Type: Full-Time Onsite

We are looking for an experienced Marketing Strategist International Markets to lead global marketing initiatives across multiple regions. The role focuses on market entry strategy, regional brand positioning, cross-cultural marketing execution, and performance optimization across international territories.

The ideal MALE candidate will have hands-on experience managing multi-country marketing strategies, adapting campaigns for local markets, and working closely with regional teams, agencies, and internal stakeholders.

Key Responsibilities

Global Marketing Strategy

• Develop and execute international marketing strategies aligned with overall business and growth objectives.
• Lead market entry and expansion strategies for new regions and countries.
• Define regional go-to-market plans, pricing communication, and positioning strategies.
• Ensure global brand consistency while allowing for localized market adaptations.

International Market Research & Analysis

• Conduct in-depth country-specific market research, competitive analysis, and consumer behavior studies.
• Identify cultural, regulatory, and economic factors impacting marketing performance.
• Analyze regional customer segmentation, buying patterns, and demand drivers.
• Monitor global marketing trends and competitor activities across markets.

Regional Campaign Planning & Execution

• Design and manage multi-region, multi-language marketing campaigns.
• Adapt messaging, content, and creatives for cultural relevance and local compliance.
• Coordinate with regional marketing teams, distributors, and international partners.
• Oversee external agencies, translators, and local vendors.

Digital & Performance Marketing (Global)

• Drive performance across international digital channels (SEO, SEM, paid social, programmatic, email).
• Optimize campaigns based on regional KPIs, conversion funnels, and customer journeys.
• Manage international media budgets and ROI tracking.
• Ensure website localization, regional SEO, and geo-targeted campaigns.

Brand Governance & Localization

• Maintain global brand standards across all international markets.
• Ensure compliance with local advertising laws, data protection regulations, and cultural norms.
• Support global PR, thought leadership, and brand partnerships.
• Protect brand reputation across diverse international audiences.

Cross-Functional & Stakeholder Collaboration

• Work closely with Sales, Product, Finance, Legal, Compliance, and Operations teams.
• Support international sales teams with localized sales enablement materials.
• Collaborate with leadership on international growth planning and forecasting.
• Act as a bridge between Group & regional teams.

Reporting, Insights & Optimization

• Develop international marketing dashboards and performance reports.
• Analyze CAC, LTV, ROI, engagement, and market penetration by region.
• Present insights and strategic recommendations to senior leadership.
• Continuously optimize strategies based on data and regional performance feedback.

Required Qualifications

• Master’s degree in marketing from top tier university.
• 2–3 years of experience in international marketing strategy or global growth roles.
• Proven track record managing multi-country or multi-region marketing initiatives.
• Strong understanding of cross-cultural marketing and global brand management.

Key Skills & Competencies

• Strong strategic thinking with global market awareness.
• Excellent communication and stakeholder management skills.
• High cultural intelligence and adaptability.
• Data-driven mindset with strong analytical skills.
• Ability to manage multiple markets, timelines, and budgets simultaneously.
• Experience working with remote and international teams.

Tools & Platforms (Preferred)

• Google Analytics (GA4), Google Ads, Meta & LinkedIn Ads
• CRM & marketing automation tools (HubSpot, Salesforce, Marketo)
• SEO & localization tools (SEMrush, Ahrefs, Screaming Frog)
• BI & reporting tools (Tableau, Looker, Power BI)
• Project management tools (Asana, Jira, Monday.com)

Job Type: Full-time

Work Location: In person