Marketing Technology Administrator
Minneapolis, MN
The Marketing Technology Administrator will build a business development function that supports our lawyers in solving our clients’ needs of the future. Working closely with the firm’s Director of Business Development and Marketing, this role will help transform our business development function to focus on operational excellence and important tech and data management initiatives that directly support firm’s business development and client relationship strategy.
KEY RESPONSIBILITIES (Including, but not limited to):
Experience Database (Foundation)
- Serve as the day-to-day administrative contact for platform questions including search and reporting inquires.
- Configure the product in line with data governance best practices to enable business workflows and effective search/report.
- Liaise with technical resources to resolve technical issues and develop integrations to provide users with accurate and actionable data.
- Coordinate efforts to implement a process related to the capture and maintenance of experience information, including matter, client, and people profiles.
- Lead efforts to implement a process related to marketing specific workflows, including but not limited to, the tracking of opportunities and generation of related proposals along with Chambers and other legal related award submissions.
- Manage the profiling of matter, client, and people profiles as necessary. This includes establishing and implementing data quality standards.
- Help to develop educational and training material, which may also include the facilitation of these sessions, where appropriate.
- Liaise the vendor (Litera) regarding issues, questions, and enhancement requests.
- Engage in Foundation industry initiatives to incorporate industry standards and best practices including the Foundation User Group meetings.
Centralized MarTech Strategy
- Lead the assessment of, piloting and leveraging evolving technology.
- Management and oversight for website and intranet content.
- Lead SEO strategy and management.
- Oversee data reporting needs to capitalize on market trends and business generation opportunities.
Process Improvement
- Continuously identify inefficiencies and collaborate with business partners to implement improved tech, people and process solutions.
- Collaborate and Interface with the Digital transformation team, Innovation, Digital Marketing and IT teams on the development and implementation of any new tools, systems or processes for the department.
- Lead the Shared Services team in improving the quality and consistency of deliverables in measurable ways.
- Develop training to facilitate continuing education on new tools, systems, processes and best practices.
COMPETENCIES (KNOWLEDGE, SKILLS AND ABILITIES) REQUIRED:
- Strong understanding of data analytics.
- Ability to develop and implement marketing strategies.
- Experience in managing vendor relationships.
- Technical skills & experience (including database management, CRM systems, web development technologies, manipulation and clean up skills; Excel, MS Word) and ability to adapt to new software programs.
- Proven track record in project management, including the ability to manage multiple priorities and deadlines with a high degree of detail and accuracy.
- Ability to read and interpret general business documents, instructions and manuals, write routine business correspondence, and speak effectively with employees, clients, and vendors.
- Outstanding communication skills, both written and verbal, with the ability to build relationships with internal and external stakeholders.
- Strategic thinker with the ability to anticipate needs, identify opportunities, and drive initiatives to completion with strong problem-solving skills.
- A collaborative and team-oriented mindset, with the ability to work effectively in a fast-paced, dynamic, results-driven environment.
- Commitment to exceptional client service and dedication to high-quality work.
- A good listener with a growth mindset and proven ability to adapt quickly to change and exhibit a high degree of flexibility.
- Dependable, accountable, and consistently demonstrating a strong work ethic with a professional demeanor in all interactions.
- Strong interpersonal relationships and ability to interact with all levels of the organization.
- Ability to work well under pressure with deadlines – possess a sense of urgency.
- Ability to be flexible in schedule and adaptable to constant change.
QUALIFICATIONS REQUIRED:
- 3-7+ years’ experience in law firm, legal services, or professional services marketing
- Minimum of a Bachelor’s degree
- Knowledge of Experience Database (Foundation) preferred, WordPress
- Excellent grammar, proofreading skills, and a keen eye for detail, ensuring high levels of accuracy in all written communications and document preparation.
- Ability to organize, prioritize, and manage multiple tasks effectively, ensuring completion of assignments despite frequent interruptions and changes in schedule.
QUALIFICATIONS, PREFERRED:
- Legal Operations experience
- Experience with the following software: iManage and InTapp.
WORKING CONDITIONS:
- Requires use of office equipment, such as computers, phones and copiers.
- Requires sitting and computer-related activities for extended periods of time.
- Requires occasional lifting up to and exceeding 20 pounds.
SALARY & BENEFITS
Competitive base salary commensurate with experience: $80,000 - $150,000 annually.
Posted salary ranges are made in good faith. Winthrop & Weinstine reserves the right to adjust ranges depending on the experience/qualifications of the selected candidate as well as internal and external equity.
Winthrop & Weinstine offers a comprehensive benefits package for all regular full time employees including health insurance, paid parental leave, 401(k), disability, life insurance, paid time off, and voluntary benefits.
Equal Opportunity Employer
Winthrop & Weinstine is an equal opportunity employer. We do not discriminate on the basis of race, color, creed, religion, sex, national origin, physical or mental disability, age, veteran status, pregnancy, sexual orientation, genetic information, gender identity, or any other basis protected by state or federal law or local ordinance.