Marketing/Social Media Coordinator

Job Title: Part-Time Marketing & Social Media Coordinator

Reports To: COO-Manager/Physician

Location: On-Site – Houston, TX

Company Overview

We are looking for a self-motivated Marketing & Social Media Coordinator to join our dynamic team at Texas Liposuction / The Craniofacial and Plastic Surgery Center Houston, a leading provider of cosmetic and reconstructive surgical procedures. We are committed to enhancing the lives of our patients through personalized care and cutting-edge techniques. As we continue to expand our online presence and engage with our community, we are seeking a talented and experienced individual who knows about marketing and to grow our social media platform to join us as a Marketing & Social Media Coordinator.

***This is an ON-SITE position ONLY***

Position Overview

As the Marketing & Social Media Coordinator, you will play a crucial role in developing and executing our digital marketing strategies while also supporting community outreach. You will be responsible for creating visually captivating content that showcases our expertise and highlights the transformative results of our procedures. This role requires a keen eye for detail, strong creative skills, and the ability to effectively communicate our brand message across various digital platforms.

Key Responsibilities

• Visit/keep track of provider offices within the Houston/Katy/Cypress/Woodlands region and educate physicians and staff about the services we offer to build referral relationships.

• Track all referrals each month, analyze sources, and monitor conversion of referrals (referrals à patients seen at the office). Meet with COO on a biweekly basis to go over the statistics on conversion rates, offices visited.

• Create marketing material off of Vista print that supports marketing material, search and purchase marketing material including (business cards, brochures, handbags, waterbottles) etc and present/obtain approval from COO.

• Track all referrals each month, analyze sources, and monitor conversion of referrals into patient contacts/appointments.

• Come up with ways to grow the marketing aspect of the practice. Keep track of all reports with marketing using excel, CRM etc.

• Develop and maintain strong relationships with referring providers, ensuring regular follow-up and updates.

• Conceptualize, plan, and execute engaging photo and video shoots featuring our patients, procedures, and facility.

• Manage the entire content creation process, from initial ideas to post-production editing and distribution.

• Collaborate with the marketing team to develop biweekly content calendars aligned with business objectives.

• Post consistently on Instagram, Facebook, TikTok, and YouTube and increase followers/engagement on all social media platforms.

• Monitor and analyze performance of social media channels; track analytics and adjust strategies to optimize reach and engagement.

• Engage with our online community by responding to comments, messages, and inquiries in a timely, professional manner.

• Maintain a consistent brand image and voice across all digital platforms.

• Coordinate with surgeons and patients (when appropriate) to capture and showcase patient success stories.

• Assist in planning and promoting special events, promotions, and ad campaigns.

• Work with SEO company and vendors as needed on marketing initiatives.

• Generate creative ideas for practice growth and implement once approved.

• Conduct outreach by visiting provider offices and community partners to build and maintain referral relationships.

• Stay updated on social media trends, digital marketing strategies, and best practices in aesthetics marketing.

Qualifications

• Education: High school diploma required; Bachelor’s degree in Marketing or similar area, Communications, Photography, Film Production, or related field preferred.

• Experience: 1+ years in social media/ marketing or digital content creation.

• Experience in aesthetics/cosmetic plastic surgery preferred.

• Proven experience in photography, videography, and editing software (Adobe Creative Suite, Canva, CapCut).

• Strong understanding of social media platforms, algorithms, and analytics tools (Instagram Insights, Facebook Insights, Google Analytics).

• Excellent written and verbal communication skills; ability to create compelling captions and stories.

• Creative thinker with strong attention to detail.

• Professional demeanor, with ability to represent the practice in community outreach and partnerships.

• Must be comfortable with surgical/medical imagery and handling sensitive information in compliance with HIPAA.

Schedule & Compensation

• Part-Time Position: ~19–25 hours per week, on-site (some schedule flexibility).
• Competitive hourly rate, based on experience.

Benefits (Part-Time)

• Opportunities for professional growth within the practice.
• Potential pathway to full-time role as the practice expands.

Job Type: Part-time

Pay: $19.00 - $26.00 per hour

Expected hours: 30 per week

Work Location: In person