Media and Marketing Coordinator

Includes but shall not be limited to:

• Work with back office as well as various marketing projects related to merchant services, retail pop up, events, and other projects.
• Test different ad elements, such as images, copy, and call-to-action, to see what works best with target audiences.
• Oversee the creation and execution of advertising campaigns.
• Work with colleagues to design and execute digital advertising campaigns that drive leads to our website.
• Shop competitors and conduct analysis to determine key points of difference for strategic planning and sales support in all regions.
• Collaboration with Sales Support: Maintain regular communication with the sales team to ensure alignment on marketing programs and performance metrics, fostering a strong synergy between the departments.
• Digital Marketing Campaigns: Assist in creating, localizing, and executing digital marketing campaigns across various platforms, including social media, email marketing, and display advertising.
• Demand Generation: Contribute to the creation and implementation of demand generation campaigns to generate leads and drive pipeline growth, ensuring a steady influx of potential customers.
• Content Collaboration: Collaborate with content creators to develop video content, blogs, social media campaigns, and maintain our social media and email campaigns.
• Oversee the creation, development of email marketing campaigns and automated flows for multiple clients, ensuring alignment with each client's brand, audience, and business objectives.
• Devise comprehensive email marketing strategies that encompass segmentation, email design, content creation, and testing methodologies to optimize engagement and conversion rates.
• Social Media (for ‘Global Processing Systems, Inc.’) includes but not limited to, Instagram, Facebook, X, Linkedin, Chimpmail, Website etc..
• Social Media (for ‘Moses Heredia’) includes but not limited to You Tube, Facebook, Tiktok, X, Linkedin etc..
• Management of media dept and/or media staff
• Other duties assigned

Overview
We are seeking a dynamic and driven Media and Marketing Coordinator to join our vibrant marketing team. In this role, you will be at the forefront of developing and executing innovative marketing strategies across multiple channels to elevate brand visibility and engagement. Your energetic approach will help craft compelling content, optimize digital campaigns, and manage advertising initiatives that resonate with diverse audiences. This paid position offers an exciting opportunity to influence brand growth through creative storytelling, data-driven insights, and strategic outreach.

Duties

• Develop and implement comprehensive multichannel marketing campaigns across social media, email, print, and digital platforms to maximize reach and engagement.
• Manage social media marketing efforts by creating engaging content, scheduling posts, analyzing performance metrics, and optimizing campaigns for platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Conduct research on industry trends, competitor activities, and target audiences to inform marketing strategies and content development.
• Oversee SEO best practices to improve website visibility using tools like Google Analytics and Google AdWords; optimize content for search engines.
• Coordinate advertising sales efforts by creating compelling ad content, managing budgets, and analyzing campaign performance to ensure ROI.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign) to produce eye-catching graphics and promotional materials for various channels.
• Manage marketing automation tools to streamline email marketing campaigns, lead nurturing workflows, and customer segmentation efforts.
• Maintain and update the company’s WordPress website using HTML editing skills; ensure content is current, accurate, and optimized for performance marketing goals.
• Support product management initiatives by creating content that highlights product features and benefits across e-commerce platforms.
• Track campaign performance through analytics tools like Google Analytics; prepare reports to measure success against KPIs and inform future strategies.

Experience

• Proven experience in digital marketing with a focus on social media marketing, content creation, and multichannel campaign management.
• Strong knowledge of SEO principles, Google Analytics, Google AdWords (now Google Ads), and marketing automation platforms.
• Proficiency in Adobe Creative Suite for designing promotional materials; familiarity with HTML coding is a plus.
• Experience with B2B (business-to-business) marketing strategies and print advertising is desirable.
• Demonstrated ability to conduct research effectively to identify market opportunities and customer insights.
• Excellent copywriting skills with the ability to craft compelling messages tailored for different audiences.
• Background in performance marketing with a focus on optimizing campaigns for maximum ROI across digital channels.
• Ability to manage budgets efficiently while coordinating multiple projects simultaneously in a fast-paced environment. Join us as a Media and Marketing Coordinator if you’re passionate about crafting innovative campaigns that inspire action! Bring your creativity, analytical mindset, and enthusiasm for digital marketing to help us reach new heights in brand engagement!

Pay: $24.00 - $26.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person