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  • Develop and execute strategic media buying plans tailored to specific target audiences, ensuring optimal ad placements across various channels.
  • Negotiate and secure advertising space and time with media vendors, leveraging relationships to achieve favorable rates and terms.
  • Analyze campaign performance metrics regularly, using data-driven insights to refine strategies and maximize return on investment (ROI).
  • Collaborate with creative teams to ensure that ad content aligns with media placements and resonates with the intended audience.
  • Monitor industry trends and emerging platforms to identify new opportunities for innovative media buys that can enhance campaign effectiveness.
  • Prepare detailed reports summarizing campaign performance, including key metrics and insights that inform future media strategies.
  • Conduct competitive analysis to understand market positioning and adjust media strategies accordingly for better market penetration.
  • Maintain up-to-date knowledge of digital marketing tools and platforms to optimize media buying processes and increase efficiency.
  • Foster strong relationships with media vendors and partners to ensure smooth execution of campaigns and explore new collaboration opportunities.
  • Manage budgets for media purchases, ensuring that all expenditures align with financial goals and reporting any discrepancies promptly.

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