Media Buyer

Job Title

Senior Media Buyer - (Multi-Brand Portfolio)

Location: Maadi - Full Time - 9AM : 6PM

Department: Marketing

Reporting To: Head of Marketing

About us:

Founded in 2020 by a group of visionary entrepreneurs dedicated to revolutionising the e-commerce landscape. Operating across the UAE, Libya, Egypt and soon expanding in MENA Region. The platform provides consumers with a seamless shopping experience, offering a wide range of products and services across categories such as electronics, fashion, home décor, and more.

Job Summary

We are looking for a Senior Media Buyer to own paid media planning, execution and performance optimization across our ecommerce platforms and private-label brands. You will plan, launch, and optimize multi-channel performance campaigns, working closely with our in-house creative, content, data/analytics, and ecommerce teams. This role is highly hands-on and requires proven experience driving profitable growth in ecommerce—especially with product-based and private-label brands.

Key Responsibilities

1) Paid Media Planning & Execution

• Own the end-to-end execution of paid media campaigns: setup, targeting, tracking, optimization, scaling, and reporting.
• Build and manage structured campaign frameworks across prospecting, retargeting, and retention.
• Allocate budgets across channels based on performance signals and business priorities.

2) Ecommerce / brands Growth & Conversion Focus

• Optimize for full-funnel outcomes: traffic quality, conversion rate improvements, and purchase efficiency.
• Work with the ecommerce team to improve onsite performance (landing pages, product pages, checkout flow) through insights from ads.
• Apply merchandising and offer testing logic (bundles, promotions, pricing angles) to improve performance.

3) Creative Performance Management (With In-House Team)

• Translate performance insights into clear creative briefs for designers/video editors (hooks, angles, formats, UGC direction).
• Lead ongoing creative testing plans and iterate quickly based on winners/losers.
• Ensure ad creatives align with brand guidelines while being performance-driven.

4) Tracking, Attribution & Data Collaboration

• Ensure accurate tracking setups (pixels, events, catalog, product feeds) in coordination with dev/analytics teams.
• Monitor attribution performance and help interpret results across platforms and analytics tools.
• Maintain clean reporting dashboards and performance summaries for stakeholders.

5) Experimentation & Optimization

• Run a systematic testing roadmap: audiences, creatives, offers, placements, landing pages, bidding strategies.
• Identify scaling opportunities and reduce inefficiencies (wasted spend, overlap, frequency fatigue, weak funnels).
• Implement learnings across brands and product lines.

6) Cross-Functional Coordination

• Collaborate with brand, creative, content, ecommerce, and operations teams to align ad strategy with launches, stock, and seasonal priorities.
• Support product launches with go-to-market performance plans.

Requirements (Mandatory)

• 5+ years hands-on experience in performance marketing/media buying.
• Strong experience with ecommerce platforms (running purchase-optimized campaigns and managing full-funnel performance).
• Proven experience scaling product-based brands, ideally including private label / owned brands.
• Strong portfolio with case studies showing performance impact (campaign structure, creative tests, optimization approach, outcomes).
• Deep practical knowledge of at least one major paid ecosystem (Meta, Google, TikTok, etc.) and how to scale profitably.
• Strong analytical skills and decision-making based on data (attribution awareness, testing discipline).
• Ability to brief creatives effectively and collaborate with in-house teams in fast cycles.
• Experience with catalog/feeds and dynamic product ads.
• Experience with influencer/UGC performance creatives and creator testing workflows.
• Experience managing multi-brand portfolios or multiple stores at once.
• Familiarity with CRO principles and landing page optimization.

KPIs

Performance & Efficiency

• Quality of budget allocation decisions and spend efficiency
• Campaign profitability and overall return efficiency (as defined internally)
• Acquisition efficiency and cost stability over time
• Retargeting effectiveness and incremental lift contribution

Growth & Funnel Health

• Traffic quality and conversion performance improvements driven by paid media insights
• Funnel drop-off reduction through landing page and offer collaboration
• New customer growth and repeat purchase support via audience strategy

Creative & Testing Velocity

• Creative testing cadence and learning loop quality
• Win-rate of creative experiments and speed of iteration
• Clarity and usefulness of creative briefs and feedback cycles

Operational Excellence

• Tracking reliability and clean event/data structure
• Reporting accuracy, insight depth, and actionability
• Cross-functional alignment with product availability, launches, and priorities

Why Join Us:

• Collaborative and supportive work environment
• Opportunity to contribute to process improvements
• Professional growth and learning opportunities

Please send your CV.

Job Type: Full-time

Pay: From E£10,000.00 per month