Media Manager

Company Overview

Since 1992, Big Ticket LLC has been offering huge cash prizes and dream cars, creating unforgettable experiences for our customers. Our monthly guaranteed draws give participants the chance to win massive cash prizes, luxury cars, and more, with millions of dirhams awarded to lucky winners every month.

At Big Ticket, we're more than just a raffle; we create moments of hope, joy, and excitement for people around the world. With a mission to turn dreams into reality through exciting games and entertainment and make every draw an event to remember.

Purpose and Objectives for the Role

The Media Manager is responsible for leading Big Ticket's paid media activity, co-owning the end-to-end strategy and execution in partnership with external media agencies. This role treats paid media as a single integrated system, ensuring that investment simultaneously builds long-term brand equity while driving immediate commercial performance.

Acting as the guardian of media governance and value, the Media Manager translates high-level business objectives into clear media priorities, guardrails, and success criteria. The role demands a strategic lead who can set the direction for agency partners, ensuring that delivery is optimised, efficient, and fully aligned with Big Ticket's growth ambitions.

Overall Responsibilities

• Own the end-to-end paid media strategy across TV, OOH, digital, social, and partnerships. Translate business objectives into clear media priorities and success criteria.
• Drive sustained improvement in digital performance media efficiency and scale (search, social, programmatic, video). Lead a structured optimisation approach across audiences, creative, bidding, and budget allocation.
• Use GA4, platform reporting, and analytical tools to prioritise high-impact optimisation opportunities. Maintain disciplined daily monitoring of digital performance to spot risks early and trigger corrective action with partners.
• Act as the primary internal owner of media agency relationships, sharing end-to-end accountability for delivery. Set clear briefs and success criteria, ensuring clear value from agency scope and resourcing.
• Lead pacing, prioritisation, and budget reallocation with evidence-based recommendations. Use tracking data and analytics to shape scenarios, test agendas, and budget phasing for the monthly Brand & Performance Media planning cycle.
• Own how first-party audiences are applied across digital formats. Partner with the Digital Marketing Analyst and CRM teams to translate insight into actionable audiences and define suppression strategies to reduce waste.
• Work closely with the Digital Marketing Analyst and Insights team to ensure robust tracking across brand and performance media. Use analytical tools for diagnostics and investment decisions.

Skills Required

• Proven experience managing integrated paid media strategies across brand and performance channels, with deep knowledge of Paid Search, Social, Display, Video, TV, and OOH.
• Strong analytical capability, specifically in developing and interpreting GA4 dashboards, reviewing platform reporting (Meta/Google), and translating insights into commercial action.
• Demonstrated success in managing agency relationships within a collaborative, co-owned accountability model.
• High commercial literacy, with a track record of managing budgets, ROI, and efficiency trade-offs.
• Commercial ownership, evidence-led judgement, continuous learning mindset, and the ability to work collaboratively across Brand, CRM, and Analytics functions.
• Experience with attribution, incrementality testing, or Media Mix Modelling (MMM).

Qualifications Required

• Bachelor's degree in marketing, business, or digital media (or equivalent).