Media Network Manager

Media Network Manager will be leading all aspects of production, content development, programming, media partnerships, communications and creator marketing for Red Bull Pakistan. You will activate your editorial skills to identify the best stories and create differentiated content and experiences which are “beyond the ordinary” to grow brand awareness and consumer engagement. Furthermore, they will also be the driving force behind Red Bull Pakistan’s media evolution and help grow the brand and impact business in a positive way through media.

All the responsibilities we'll trust you with:

DEVELOPING AND EXECUTING MEDIA CONTENT AND STRATEGIES

Has a deep understanding and passion for the product and for Red Bull’s target audiences in order to drive external strategic communications for both. Driving brand love and business growth through media and creator marketing Helping create brand awareness and growth through consumer insights and market research Ongoing data insights and reporting to assess in real time any shifts in our approach Understands local consumers’ media consumption habits and trends Has a strong relationship with multiple production stakeholders and creators The ability to build effective communication strategies to target Red Bull’s relevant TG

BRAND MANAGEMENT

Lead and contribute the "brand part" of projects of marketing peers as well as on/off premise and trade marketing. Always have the "consumer" and "brand" eye in every single project and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity. Control creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output. Manage the media agency with prudence, to ensure a best possible value-for-money advertising plan.

Your areas of knowledge and expertise that matter most for this role:

• 5 years+ of working in marketing, communications/media, advertising or social media agencies
• Prior experience in brand roles, preferably in the FMCG sector
• Strong knowledge of local media landscape with proven experience of achieving significant content driven communications’ projects
• Strong analytical ability and commercial acumen to decipher data and trends
• Creative thinker and innovator; in touch with digital, cultural and consumer trends
• A team player who knows how to make things happen and get work done
  
  

University degree in Marketing, Communications, Economics or related fields

Travel 20-25%