Job Summary

The Public Relation Media Specialist plays an integral role in helping the City of Weslaco execute a communications strategy across social media, public relations, and internal agency communications. This position operates under the general direction of the Public Relations Director works with, other members of the City's Public Relations Dept., and departmental subject matter experts to engage audiences through established channels and identify emerging opportunities for communication and collaboration with City of Weslaco residents.

Essential Job Functions

• Oversee the creation, strategy and implementation of a content and social media campaign that aligns with the city's goals.
• Assists Public Information Officer with media requests.
• Brainstorm with team members to develop new ideas for increasing our target audience and curating the city's online presence.
• Deliver high-quality web and social media content from concept to production.
• Assist with events such as press conferences, ribbon cuttings, ground breakings, and other city events.
• Analyze Key Performance Indicators (KPIs) to review content and social media performance.
• Manages social media platforms and content, City website and community calendar.
• Assist team members in using social media marketing tools to develop and enhance the city's goals.
• Maintain regular and prompt attendance, physically present to work.

• Performs other similar or related duties as assigned by the Public Relations Director.
• Employee may be required to work beyond normal business hours at night and/or on weekends during disasters.

Minimum Qualifications & Requirements

• Bachelor's degree (BA/BS) in marketing, communications, journalism, public relations, graphic design or a related field and 1 year of experience in developing social media communication strategies and content for social media channels; or an equivalent combination of education and experience.
• Must have current valid Class "C" Texas Driver License and be insurable.
• Experience with Adobe media and web development products preferred.
• Extensive knowledge of Microsoft Office, Social Media Channels, Canva and other Social Media related programs.

Knowledge, Skills & Abilities

• Excellent interpersonal and communication skills for effective interaction with coworkers, residents, city commissioners and community leaders.
• Knowledge of Microsoft Office Suite, the Internet, e-mailing systems, and other relevant software desktop publishing and graphic applications packages.
• Knowledge of industry standards regarding video production on different
• Skills for use on video, and design projects via
• Basic understanding of broadcast and digital
• Basic understanding of photography.
• Basic understanding of graphic design
• LIVE broadcasting and social broadcast
• Passionate about current and evolving

Working Conditions/Physical Demands

• Ability to lift up to 50
• Understanding of safety responsibilities and adhere to established policies, procedures, and training.

Emergency Management Responsibilities

During emergency conditions, all City employees are automatically considered emergency service workers. City employees are subject to being called to work in the event of a disaster, such as hurricane, flooding, or other emergency situations and are expected to perform emergency services duties as assigned.

Disclaimer

This job description is intended to describe the general nature and level of work being performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel assigned to this position. This job description does not constitute an employment agreement and is subject to change as the needs and requirements of the job change.