• 6+ years of experience in a startup or fast-paced consumer business (ideally tech), preferably across multiple MENA markets.
• Performance marketing expertise, hands on executing UA campaigns across the major ad platforms
• Proven expertise in GTM planning and execution.
• Deep understanding of the cultural nuances, consumer behaviour, and media landscapes in the region.
• Strong experience in leading and inspiring cross-border marketing teams.
• Exceptional data skills and a proven ability to evaluate and optimise marketing activities.
• Demonstrated success in both online and offline brand building.
• Strong understanding of Muslim culture and its significance in the region, whether through lived experience or extensive professional exposure.
• Fluency in English and Arabic
• Excellent project management and communication skills, with the ability to work across multiple time zones.

Strategic Leadership

• Develop and implement a robust marketing strategy for the region/countries to drive brand awareness, sign ups and retention
• Identify and understand opportunities and challenges in both markets
• Set clear objectives and KPIs for the teams on the ground
• Cultivate an atmosphere of creative innovation

Team Management

• Lead and mentor a team of 10 marketing professionals, providing guidance, coaching, and performance feedback.
• Fill in the gaps – enhance their projects, ensure you provide an extra layer of thinking, consideration and value add to their work
• Work closely with teams on the ground to ensure their efforts are worthwhile and will move the needle, with opportunities maximised and fully thought through

Brand building and Campaign execution

• Oversee the planning, execution and measurement of integrated marketing campaigns across the various real and digital channels
• Develop compelling brand messaging and creative assets that resonate with target audiences in both markets.
• Work closely with performance marketing in optimising the marketing budget to maximise ROI and drive KPIs
• Enhance brand awareness and reputation in our key markets through consistent messaging and storytelling – specific to each country.
• Utilise data analytics to measure the effectiveness of marketing campaigns and optimise performance.
• Track key metrics and report on marketing performance to senior leadership.
• Be comfortable digging into performance marketing metrics, spend, CAC, retention and quality of users.

We’re the leading app in this space with over 12 million members worldwide and counting!

Work with talented, generous people on the kinds of challenges you’ll be proud to share.

We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!

We’re all working together to succeed and everyone on the team gets a slice of the pie.

We value curiosity, that's why the last Friday of every month is set aside for you to learn and develop.

We fly the whole team to somewhere amazing twice a year to connect and have fun.

Mini golf, hikes, super competitive Catan nights - we’ve done it all. Maybe you’ll be at the next social?

All full-time members get at least 33 days of holiday, regardless of where they live.