Meta ADS Expert

Company: WebMetric

Location: Onsite — Rawalpindi

Job Type: Full-Time / Contract

About WebMetric

At WebMetric, we are more than just another digital agency/ We are the collaboration of a marketing savvy CEO and a code loving CTO, turning innovative concepts into meaningful digital experiences. Driven by creativity, technology, and impact, we craft solutions that merge strategy with innovation. From late night brainstorming sessions to launching transformative products, we push boundaries to bring bold ideas to life.

About the Role

We’re looking for a Meta Ads Expert who understands more than just ad management someone who can bridge strategy, creativity, and data to deliver real results. This role requires a sharp thinker with a deep understanding of the Meta ecosystem and the ability to translate insights into growth.

Key Responsibilities:

• Plan, launch, and optimize Meta ad campaigns across multiple objectives: awareness, traffic, and conversions.
• Conduct in depth audience research to design high performing targeting strategies.
• Work closely with creative and development teams to align visuals and messaging with campaign goals.
• Continuously test ad creatives, copies, and placements to improve performance and ROI.
• Monitor analytics, identify trends, and report actionable insights.
• Stay updated with Meta platform updates, trends, and algorithm changes.

Requirements:

• Proven experience running Meta Ads campaigns (minimum 2–3 years).
• Strong understanding of ad structures, pixel implementation, and conversion tracking.
• Data-driven mindset with the ability to translate performance metrics into strategy.
• Experience in managing both eCommerce and lead generation campaigns.
• Familiarity with Meta Business Suite, Ads Manager, and Analytics tools.
• Excellent communication and reporting skills.

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Nice-to-Have:

• Understanding of how marketing integrates with design and development workflows.
• Experience with Google Ads, TikTok Ads, or LinkedIn Ads.
• Creative flair in crafting ad copy and content direction.

Why Join WebMetric

A team that values creativity, experimentation, and innovation.

Collaborative environment between marketers, designers, and developers.

Opportunities to grow with a team that’s building the future of digital experiences.

How to Apply

Send us your resume, a short note on your best performing Meta campaign (with results if possible), and links to any ad accounts or case studies you’ve worked on.

Job Type: Full-time

Work Location: In person