Meta Ads Lead Generation Fronter (Lead Qualifier & First Touch Specialist)

Role Overview:

We are looking for a results-driven Meta Ads Lead Generation Fronter to manage and engage leads generated from Meta (Facebook & Instagram) ads. You will be the first point of contact for potential customers, responsible for qualifying leads and ensuring high-quality prospects are passed to the sales team for conversion. This role focuses on lead communication, qualification, and engagement, not ad creation.

The role has a monthly revenue target of $4,000 – $5,000, which you will help achieve by delivering high-quality, sales-ready leads to the sales team.

Key Responsibilities:

• Respond to leads from Facebook/Instagram ads within minutes via WhatsApp, Messenger, or Email.
• Conduct first contact and initial lead qualification.
• Ask pre-qualification questions to determine lead intent, budget, and needs.
• Differentiate qualified leads from non-qualified leads to maximize sales efficiency.
• Record all lead details and follow-up actions in CRM or lead sheets.
• Pass sales-ready leads to the assigned sales closer team.
• Maintain consistent follow-up to nurture leads and increase conversion.
• Provide feedback on lead quality and trends to optimize campaigns.
• Prepare daily and weekly reports on lead count, qualified leads, conversion rates, and next actions.
• Maintain scripts and messaging templates for quick and consistent responses.
• Fully understand the brand, products, and value proposition to communicate clearly with leads.
• Work proactively to achieve the monthly revenue target of $4,000 – $5,000 by generating and qualifying high-quality leads.

Required Skills & Experience:

• Proven experience in lead handling, customer engagement, or sales communication.
• Excellent communication skills in English and Urdu.
• Ability to differentiate between real and junk leads effectively.
• Comfortable using WhatsApp, Messenger, Email, and CRM tools.
• Understanding of Meta Ads lead funnels and lead forms.
• Target-driven mindset with strong follow-up and time-management discipline.
• Ability to provide insights and feedback to improve lead quality and campaign performance.

Work Environment & Shift:

• In-house role (work from office)
• Night shift: 9:00 PM – 6:00 AM, Monday to Saturday
• Location: North Nazimabad Block A, Karachi
• Salary: Depends on experience

Work Location: In person