Meta Ads Manager

Position: Meta Ads Manager
Location: Johar Town
Employment Type: Full-time
Department: Marketing
Reports To: Head of Marketing

About the Role

We’re looking for a performance-driven Meta Ads Manager to lead and scale our paid advertising efforts across Facebook, Instagram, and the Meta Audience Network. The ideal candidate is both analytical and creative, with hands-on experience managing ROI-focused campaigns in the Pakistan market. You’ll be responsible for building strategies, executing campaigns, and driving measurable results across all stages of the funnel.

Key Responsibilities1. Campaign Strategy & Execution

· Plan, launch, and manage paid campaigns across Facebook and Instagram.

· Build and optimize Custom Audiences, Lookalike Audiences, and detailed targeting setups.

· Develop campaign structures aligned with business objectives (Awareness, Consideration, Conversion).

2. Performance Optimization

· Monitor and analyze daily performance metrics (ROAS, CPA, CTR, CVR).

· Conduct A/B testing on creatives, copy, audiences, and placements.

· Adjust bidding and targeting strategies to improve overall efficiency and results.

3. Creative & Content Collaboration

· Collaborate with designers and content teams to create high-performing ad creatives.

· Recommend improvements to visuals, copy, and landing pages for better conversions.

· Ensure all communication aligns with brand guidelines and messaging.

4. Analytics & Reporting

· Track performance using Meta Ads Manager, Events Manager, and Google Analytics.

· Prepare weekly and monthly performance reports with insights and actionable recommendations.

· Analyze attribution models, conversion paths, and funnel behavior to optimize results.

5. Budget Management

· Plan, manage, and optimize monthly ad budgets.

· Forecast expected performance and strategically allocate spend across campaigns.

Required Skills & Qualifications

· Bachelor’s degree in Marketing, Business, Communications, or a related field.

· 2–4+ years of hands-on experience running Meta Ads in an agency or corporate environment.

· Strong understanding of Pakistan’s digital advertising ecosystem.

· Proficiency in Meta Pixel, events setup, and Conversion API (CAPI).

· Experience managing full-funnel strategies (Awareness → Retargeting → Conversion).

· Excellent analytical, reporting, and problem-solving skills.

· Familiarity with creative best practices for Meta platforms.

· Meta Blueprint Certification (preferred).

Preferred Experience

· Knowledge of TikTok Ads, Google Ads, and other digital marketing channels.

· Understanding of CRO, landing page optimization, and basic UX principles.

Job Type: Full-time

Work Location: In person