Meta Ads Specialist

Job Description:
We are looking for a skilled Meta Ads Specialist to join our team and manage paid advertising campaigns across Facebook and Instagram. The ideal candidate will be responsible for planning, launching, optimizing, and analyzing advertising campaigns to generate leads, sales, and measurable ROI. This role requires someone who understands audience targeting, campaign structure, and performance optimization to ensure successful ad performance.

Key Responsibilities:

• Plan, create, and manage Meta (Facebook & Instagram) advertising campaigns
• Conduct audience research and develop targeted advertising strategies
• Monitor campaign performance and optimize ads for better conversions and ROI
• Perform A/B testing on creatives, copy, and audiences
• Track and analyze campaign metrics such as CPC, CTR, CPA, and ROAS
• Collaborate with the marketing and creative teams for ad creatives and landing pages
• Manage advertising budgets and ensure efficient spending
• Stay updated with the latest Meta Ads trends and algorithm changes

Requirements:

• Proven experience running Meta (Facebook & Instagram) ad campaigns
• Strong understanding of ad targeting, retargeting, and audience segmentation
• Experience with Meta Ads Manager and campaign analytics
• Ability to analyze data and optimize campaigns for better performance
• Strong communication and analytical skills
• Experience in lead generation and conversion campaigns is a plus

Preferred Qualifications:

• Experience working with international clients
• Knowledge of pixel tracking and conversion tracking
• Experience with A/B testing and campaign scaling

Job Type: Full-time

Work Location: Remote