National Marketing Coordinator

National Marketing Coordinator – The Dinerstein Companies – Houston, TX

The Dinerstein Companies (TDC) is seeking a Houston-based National Marketing Coordinator to support a portfolio of student housing and conventional multifamily properties. This position reports to the Vice President of Marketing and Management Services and works closely with Portfolio Directors, Strategy Managers, and onsite teams to implement innovative marketing strategies that drive leasing and financial performance. The Marketing Coordinator is a key member of our corporate support team, contributing creative ideas and project management expertise in a fast paced, team-centric environment.

Core Responsibilities

The National Marketing Coordinator will have a portfolio consisting of student housing and conventional housing communities within The Dinerstein Companies’ growing portfolio. This individual will collaborate closely with the company’s VP’s, Portfolio Directors, Strategy Managers, Community Managers and management services teams to ensure the successful leasing and marketing of the property.

• Collaborate with the VP of Marketing to implement marketing objectives, creative direction, and ensure brand consistency within approved

budgets.

• Participate in weekly calls with VPs, Portfolio Directors, Strategy Managers, and onsite teams to strategize on property-specific marketing

plans.

• Meet weekly with the VP of Marketing and the Marketing and Management Services Team (MMST) to prioritize projects.
• Support property marketing efforts, including print collateral, signage, banners, website maintenance, advertising, and promotional items,

working closely with in-house graphic designers or creative agencies.

• Analyze digital marketing campaigns (SEO, PPC, online strategy) using tools like Google Analytics to plan, measure, and optimize results.
• Monitor marketing budgets monthly, providing suggestions based on leasing velocity, and communicate overages or savings to the VP of

Marketing.

• Assist onsite teams in brainstorming outreach ideas, preferred employer plans, resident events, housing fairs, and overall event planning.
• Develop and maintain effective relationships with vendors (printers, creative firms, digital partners, photographers, sign vendors) and

management, ensuring timely delivery of marketing materials.

• Support special projects and innovative programs related to TDC and property branding as assigned by the VP of Marketing.

Qualifications & Requirements

To perform this job successfully, an individual must be able to perform each essential duty. Must be an organized, efficient, and detail oriented multi-tasker, have excellent verbal communication and creative writing skills, be tech and social media savvy, plus be able to work as part of a team and willing to pitch in where needed. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The ideal candidate for the National Marketing Coordinator role would have the following qualifications:

• BA degree in advertising, marketing, communications, or related field preferred.
• Experience in multifamily/residential real estate marketing.
• Experience in Canva for designing graphics.
• Willingness to learn digital and AI marketing strategy.
• Excellent organizational skills
• Experience in effective communication with a diverse group of audiences

About The Dinerstein Companies

The Dinerstein Companies (TDC) has been building and managing the nation’s finest apartment communities for over sixty years with a focus on quality, integrity, and sustainability. As one of the nation’s largest developers of multi-family and student housing, TDC has completed over fifty-two thousand apartments units in twenty-six states. The company is also one of the leading “green” developers in the country with a total of $1.3 Billion in LEED product completed or currently under construction. Whether it’s luxury mid-rise, high-rise conventional, or the most innovative off-campus student housing, TDC has the experience, expertise, and reputation for developing the best properties possible.

TDC has directed the leasing and management at more than 46 locations in 28 states, with most student locations adjacent to the nation’s largest public universities. Since 1997, TDC has been among the largest managers of new student lease-ups in the country and is recognized as a premier student housing manager and pioneer. Our sophisticated midrise properties are primarily urban developments built in the best markets ideal for convenience, walkability, transportation, and retail. The Management Team is involved throughout the entire process of pre-construction and development to ensure we build with our customers’ needs in mind.

Our Mission Statement:

To do right— by our residents, our employees, and our partners.

To improve the areas in which we work.

To develop sustainable communities that endure.

Why Join The Dinerstein Companies

We are an experience company. Not a management company.

We wake up each day with a renewed mission towards genuine hospitality and authentic care. We seek to build and encourage relationships that create lasting memories. People will know why we love our work by the way they feel after each encounter with our team and our communities. The extra degree of customer service makes all the difference. TDC looks for dynamic individuals who are eager to be the face of our company, brand, and property in the markets that we serve. Team members should embody the Core Values of The Dinerstein Companies:

The TDC Way

We play nice but we play to win. We are always HONEST, HUMBLE, and RESPECTFUL to each other and the outside world. If we don’t win the right way, we don’t win.

Teamwork

Our business is a partnership with our team members, residents, and investors.

Service

We deliver the extra degree of service. One extra degree makes all the difference.

Safety

Safety drives us. We keep our team members and partners out of harm’s way.

Commitment

We make each decision with a long-term focus.

Evolve

We are always learning and improving. We don’t repeat our mistakes.

Celebration

We take the time to appreciate and recognize our accomplishments and success