National Operation Manager

Role Purpose

The Distributor Cluster Manager is fully responsible for managing the Distributor channel for Binzagr private label brands, with a primary focus on driving sales, ensuring stock availability, and executing commercial plans.

This role acts as the single point of ownership for all distributor-related activities, including sales performance, inventory health, pricing execution, trade deals, and daily communication with distributors and internal stakeholders.

Key Responsibilities

1. Sales & Revenue Growth

• Own and deliver sales targets for the Distributor cluster across all assigned categories and brands
• Translate annual and quarterly business plans into clear distributor sales actions
• Closely monitor sell-in and sell-out performance and take corrective actions when needed
• Identify growth opportunities by SKU, territory, distributor, and customer type

2. Distributor Management & Communication

• Act as the primary contact between Binzagr Brands and all appointed distributors
• Lead regular business reviews with distributors (weekly/monthly/quarterly)
• Ensure clear alignment on targets, priorities, promotions, and execution plans
• Escalate risks and resolve issues related to sales, stock, service level, or pricing.

3. Stock Management & Availability

• E nsure optimal stock availability across di stributor warehouses and key customers
• Work closely with Supply Chain and Planning teams to:
• Prevent out-of-stock situations
• Avoid overstock and slow-moving inventory
• Actively manage forecasts, replenishment, and stock rotation initiatives
• Monitor expiry risks and lead corrective actions with distributors

4. Pricing,Trade Deals & Commercial Execution

• Ensure correct price positioning vs. market and national brands
• Manage and track:
• Trade deals
• Promotions
• Price discounts
• Incentives and rebates
• Ensure full compliance with approved trade terms and deal mechanics

Evaluate ROI of trade activities and recommend improvements

5. Market Execution & Visibility

• Ensure brand standards and agreed execution guidelines are applied in market
• Support distributors in:
• Launching new SKUs
• Improving shelf presence and distribution
• Collect market intelligence on:
• Competitors
• Pricing
• Distributor feedback
• Customer needs

6. Reporting & Performance Tracking

• Prepare regular reports on:
• Sales vs target
• Stock levels
• Availability
• Trade spend
• Highlight risks, opportunities, and action plans clearly and proactively

Support management presentations and performance reviews.

Key KPIs:

• Sales target achievement (value & volume)
• Stock availability / OSA
• Inventory health (days of stock / slow movers)
• Trade spend effectiveness
• Distributor execution compliance

Required Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Supply Chain, or related field
• 5–8 years experience in FMCG, preferably in:
• Distributor management
• Sales operations
• Key account or trade roles
• Strong understanding of:
• FMCG sales dynamics
• Trade deals & pricing structures
• Distributor business models

Key Skills & Competencies

• Strong commercial and sales mindset
• Excellent communication and stakeholder management skills
• High ownership and accountability
• Strong analytical and reporting skills
• Ability to balance sales growth with stock discipline
• Hands-on, execution-focused, and results-driven