Off Trade Area Manager, Black Sea

Position: Off Trade Area Manager, Black Sea

Location: Samsun

Department: Sales

Reports To: Regional Sales Manager (Anatolia)

Direct Reports

• Sales Supervisors: 4

Organizational Rationale

This role ensures Pernod Ricard Türkiye’s commercial excellence in the Off Trade channel across the Black Sea region, a market with growing importance for distribution and retail visibility. It provides leadership in managing distributor partnerships, retail coverage, and investment discipline, ensuring sustainable sales growth and consistent brand presence.

OBJECTIVE

To lead Pernod Ricard Türkiye’s Off Trade field sales operations in the Black Sea region, ensuring achievement of sales and distribution targets, building strong distributor and retailer partnerships, and developing a high-performing sales team that consistently delivers commercial excellence.

MAIN RESPONSIBILITIES

Field Execution & Commercial Deployment

• Implement Off Trade strategies across the Black Sea region in alignment with national sales priorities.
• Ensure achievement of primary and secondary sales targets.
• Increase distribution width and depth across retail and wholesale accounts.
• Drive merchandising and in-store promotional activities in cooperation with Trade Marketing.

Team Management & Development

• Lead, coach, and develop Sales Supervisors and their respective teams.
• Set clear performance objectives, monitor progress, and provide feedback.
• Foster a culture of accountability, collaboration, and continuous improvement.

Distributor Management

• Manage distributor relationships, including stock levels, credit limits, and outlet coverage.
• Strengthen relationships with key retail partners to maximize availability and visibility.
• Support joint business planning with distributors and retailers.

Insights & Reporting

• Provide structured feedback on sales performance, market dynamics, and competitor activity.
• Deliver regional insights to inform national planning and S&OP processes.
• Track ROI on trade investments and adjust plans based on performance.

REQUIREMENTS

• Education: 4 Years’ University degree
• Experience:
  • Minimum 8-10 years of commercial experience, in FMCG or beverage industry
  • Minimum 3–5 years of people management experience in sales, field team leadership, or key account management roles.
• Professional Skills:
  • Strong understanding of Offtrade channel dynamics and key commercial drivers
  • Proven leadership capabilities in managing field sales teams and driving execution excellence
  • Ability to translate commercial strategies into regional action plans with measurable outcomes
  • Solid planning, organizational, and analytical skills to monitor and improve performance
  • Effective communicator with strong collaboration and stakeholder management abilities
• Managerial & Leadership Skills:
  • Demonstrated ability to lead and develop high-performing sales teams.
  • Builds a performance-driven culture and encourages best practice sharing.
  • Strong stakeholder management and cross-functional collaboration skills.
• Competencies:
  • Strategic & Commercial Thinking
  • People Leadership
  • Distributor & Customer Orientation
  • Execution Excellence
  • Agility & Accountability
  • Stakeholder Management
• Languages: Turkish (native), English (professional fluency).
• Mobility: Willingness to travel extensively within the region and occasionally nationwide.

Key Justifications:

• Team Development & Capability Building

Leads and develops Sales Supervisors in the region, fostering coaching, operational clarity, and preparing future leaders within the commercial organization & provides dedicated leadership for Off Trade operations in the Black Sea, ensuring disciplined execution, consistent standards, and alignment with national sales strategies.

• Distributor & Retailer Management

Strengthens execution quality through structured distributor partnerships and improved collaboration with key retail accounts, ensuring visibility, availability, and commercial discipline.

• Performance & Investment Optimization

Ensures ROI-driven trade spending and disciplined performance monitoring, delivering profitable growth and premium brand presence across the Off Trade channel.

• Cross-functional Collaboration

Acts as the regional liaison with central functions (Marketing, Trade Marketing, Supply Chain, Finance), enhancing the speed and effectiveness of commercial execution in the Black Sea region.

Summary

The Off Trade Area Manager (Black Sea) role is established to:

• Lead regional Off Trade sales execution, ensuring sustainable growth and premium brand visibility.
• Build strong distributor and retailer partnerships, driving performance across key accounts.
• Develop and manage a high-performing team with a culture of accountability and agility.
• Provide regional leadership aligned with national Off Trade strategies and cross-functional collaboration

Why Join Us?

At Pernod Ricard Türkiye, we foster a culture of responsibility, entrepreneurship, and mutual trust. Join a global company that promotes diversity, empowers its teams, and inspires progress—while making a meaningful impact in the communities we serve.

Where Conviviality is at work?

Collective Spirit: Conviviality is in our DNA and connects us beyond borders. The more diverse we are, the better we are at shaping the future of our industry. At our table, we have fun and bring a performance mindset to our work. We feel proud to continue the legacy of our group and iconic brands.

Craft Your Path: Our people enjoy coming together and transforming obstacles into opportunities. Everyone is empowered to do their best work and we nurture an enthusiasm for innovation and growth. Here, you will own your career and have access to unique opportunities to craft the path you want to take.

Cultivate The Future: We’re a business with a soul. We care deeply about each other, our communities and our planet. We cherish the land where our products are grown and are committed to bringing good times from a good place. Being responsible in a safe and sustainable way is at the core of everything we do.

Building a Workplace of Inclusion

In line with the Group’s core values, all recruitment processes are guided by the PR Leadership Attributes and the technical skills required for the role, ensuring fairness and eliminating any potential bias in candidate evaluation.

Job Posting End Date:

Target Hire Date:

2025-09-30

Target End Date: