Omnichannel Engagement Manager

Major accountabilities:

• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Identify market insights and opportunities through customer interactions, while scouting centers, key opinion leaders (KOLs), and opinion leaders (OLs) by disease within the assigned territory.
• Execute marketing activities at both central and regional levels, collaborating with Marketing and Medical teams to maximize impact and address specific needs for each patient segment.
• Monitor product performance and external environment using appropriate tools, taking corrective actions when necessary to achieve business objectives and ensure alignment with market dynamics.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
• Strong ability to design and orchestrate a full omnichannel engagement experience.
• Deliver exceptional customer experience through orchestrating the Omni-channels ‘customer engagements and delivering personalized content (Right message/content, Right channel, Right time) to address the customer needs within the specific customer journey.
• Experimenter for different engagement models, sharing feedback and insights and suggestions for improvement.
• Continuously assessing Customer Experience (CX) and promptly attending to Customer feedback and suggestions.
• In depth understanding of patient journey pains and gains.

Minimum Requirements:

• Bachelor's degree in any discipline.
• Minimum 3 years of experience in Sales or Marketing, preferably with experience in digital marketing or Customer Digital Engagement.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

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