Online Acquisition Senior Specialist

As a Performance Marketing Senior Specialist at Kavak, you'll take charge of managing online acquisition channels, budgets, executing comprehensive marketing campaigns, and ensuring seamless synergy across all channels and stakeholders. Your primary focus will be driving effective growth in our business.

Key Responsibilities:

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  Manage and enhance performance marketing for Paid Search, Paid Social & Classifieds channels.

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  Own traffic growth (paid and organic) by launching new demand-generation channels and initiatives (digital and offline) to achieve business objectives with measurable ROI.

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  Conduct in-depth market research, analyze industry trends, and identify new opportunities for campaign initiation, optimization and customer targeting.

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  Collaborate with the agency to boost campaign ROI.

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  Take initiatives to test out new online acquisition channels and trends.

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  Track and report on key performance indicators of media activity.

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  Identify and apply automation to processes where it's needed.

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  Foster strong relationships with internal stakeholders, external partners, and agencies to drive successful collaboration and campaign delivery.

Requirements

Skills and Qualification:

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  3+ years of relevant experience in growth, performance marketing, and campaign management, preferably in e-commerce, agency or tech company.

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  Strong analytical & data automation skills. Adept at using data analysis tools like Google Sheets, Looker Studio etc.

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  Strong knowledge in e-marketing tools such as Google Ads, Facebook Ads Manager, Twitter Ads Manager, Linkedin Ads Manager, TikTok Ads Manager, Google Analytics, Google Tag Manager, and CRM platforms.

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  Comfortable working in a challenging environment.

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  Proven track record in managing a high budget.