Online Marketing Specialist

Job Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving online traffic and conversions. This role requires a blend of analytical skills and creative thinking to develop effective marketing campaigns across various digital platforms.

Responsibilities

• Develop, implement, and manage digital marketing campaigns to promote products and services.
• Conduct keyword research and optimize website content for SEO to improve organic search rankings.
• Utilize SEO tools to analyze website performance and identify areas for improvement.
• Create engaging content for websites, blogs, social media, and email marketing campaigns.
• Manage social media accounts and develop strategies for audience engagement and growth.
• Execute paid advertising campaigns on platforms such as Google Ads and Facebook Advertising to drive traffic and conversions.
• Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies.
• Collaborate with graphic designers to create visually appealing marketing materials using Adobe Creative Suite, including Adobe Photoshop.
• Optimize conversion rates through A/B testing and performance marketing techniques.
• Stay updated with the latest trends in digital marketing, e-commerce, and technology.

Skills

• Proficiency in SEO tools, Google Analytics, Google Ads, SEM, and Google AdWords.
• Strong knowledge of social media marketing strategies and platforms (Facebook, Instagram, LinkedIn).
• Experience with content management systems (CMS) like WordPress for website management.
• Familiarity with HTML, CSS, JavaScript, and SQL is a plus for technical aspects of digital marketing.
• Excellent copywriting skills for creating compelling content that drives engagement.
• Strong understanding of email marketing best practices and marketing automation tools.
• Ability to conduct keyword research effectively to enhance SEO efforts.
• Experience in B2B marketing strategies is advantageous.
• Creative mindset with skills in graphic design for developing visual content. Join us as we leverage the power of digital marketing to connect with our audience and grow our brand presence online!

Job Type: Full-time

Pay: $45,000.00 - $50,000.00 per year

Work Location: In person