Outbound Lead Development Representative (LDR)

Role Overview

The Outbound Lead Development Representative (LDR) reports to the Director of Marketing and plays a key role in turning marketing-generated engagement into qualified sales opportunities. This is a high-velocity, outbound-focused position (approximately 90% outbound calling) that thrives on activity, momentum, and meaningful early-stage conversations.

Working closely with the Marketing team, the LDR will engage contacts who have interacted with Accordant’s campaigns, content, and events - transforming that engagement into sales meetings that drive pipeline growth. The ideal candidate is a high-energy communicator who is comfortable in a fast-paced, metrics-driven environment and motivated by measurable impact and professional growth opportunities within a growing organization.

Key Responsibilities

• High-Volume Outbound Engagement: Make 60+ outbound calls per day and maintain 120+ minutes of daily talk time, engaging leads sourced from marketing campaign data, events, and targeted outbound programs.
• Prospect & Educate: Introduce Accordant’s ERP and integrated technology solutions, communicate value propositions clearly, and uncover business challenges.
• Qualify & Advance: Conduct brief discovery conversations to identify pain points, project timelines, and solution interests, and schedule qualified meetings for Account Executives.
• Event & Campaign Follow-Up: Drive attendance for webinars, tradeshows, and lunch-and-learns through proactive calling and personalized outreach.
• Lead Nurturing & Reactivation: Re-engage dormant leads from marketing activities and maintain ongoing communication to nurture early interest.
• CRM & Reporting: Log all outreach activity, notes, and outcomes in Salesforce to ensure transparency, accuracy, and seamless sales handoffs.
• Cross-Functional Collaboration: Partner closely with Marketing and Sales to align outreach priorities, messaging, and feedback on campaign performance and lead quality.
• Continuous Improvement: Use data and feedback to refine messaging, outreach cadence, and campaign follow-up strategies for better conversion rates.

Qualifications

• 2+ years of outbound lead-generation, inside sales, or appointment-setting experience; experience in B2B SaaS, ERP, or construction technology preferred.
• Proven success in a high-volume, metrics-driven environment with daily KPIs (60+ calls, 120+ talk-time minutes).
• Confident, engaging communicator who can quickly build rapport with business owners, CFOs, and operations leaders.
• Strong organizational and time-management skills with attention to detail in CRM use and reporting.
• Experience with CRM and sales engagement tools such as Salesforce, HubSpot, Outreach, or ZoomInfo.
• Coachable, curious, and adaptable. Eager to learn the ERP and construction-technology ecosystem.
• Bachelor’s degree preferred or equivalent professional experience.

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Note: Candidates must be authorized to work in the US or Canada; we cannot provide sponsorship at this time.