Outpatient Mental Health Marketing Coordinator

Job Overview
We are seeking a dynamic and results-driven Outpatient Mental Health Marketing Coordinator to elevate our outpatient mental health services through innovative marketing strategies. This energetic role offers the opportunity to craft compelling campaigns that connect individuals seeking mental health support with our compassionate, expert care. As a vital member of our team, you will develop and execute multichannel marketing initiatives, harness digital tools, and analyze campaign performance to maximize outreach and engagement. Your creative vision and strategic mindset will help us expand access to mental health services and foster community awareness.

Duties

• Develop and implement comprehensive marketing plans tailored to outpatient mental health programs, utilizing channels such as social media, email marketing, print advertising, and digital advertising campaigns.
• Manage and optimize content across platforms including WordPress websites, social media channels like Facebook Advertising, and email marketing tools to ensure consistent messaging and brand presence.
• Conduct research on target audiences, market trends, and competitor activities to inform strategic decisions and identify new outreach opportunities.
• Create engaging copy for advertisements, blog posts, newsletters, and promotional materials that resonate with diverse audiences seeking mental health support.
• Utilize SEO best practices and marketing automation tools to enhance online visibility, improve search engine rankings, and increase patient inquiries.
• Monitor campaign performance using Google Analytics, analytics dashboards, and performance marketing metrics; adjust strategies based on data insights to maximize ROI.
• Collaborate with product management teams to align marketing efforts with service offerings while managing budgets effectively for advertising sales initiatives.
• Stay current with industry developments in digital marketing, B2B marketing strategies, E-commerce trends related to healthcare services, and emerging advertising platforms.

Qualifications

• Proven experience in digital marketing with a strong understanding of SEO, social media marketing, content marketing, and multichannel campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating visual content; familiarity with HTML and WordPress for website management.
• Knowledge of Google AdWords (Google Ads), Facebook Advertising, Google Analytics, and marketing automation platforms.
• Strong copywriting skills with the ability to craft clear, compelling messages tailored to diverse audiences.
• Experience in research-driven strategy development within healthcare or mental health sectors is preferred.
• Ability to analyze data effectively to inform decision-making; experience with analytics tools is essential.
• Excellent organizational skills with the ability to manage multiple projects simultaneously within budget constraints.
• Strong communication skills for collaboration across teams and stakeholders; sales experience related to advertising or service promotion is a plus. Join us as an Outpatient Mental Health Marketing Coordinator if you’re passionate about making a difference through innovative outreach strategies! Bring your creativity, analytical skills, and enthusiasm for digital marketing to help connect more individuals with vital mental health services while advancing your career in a rewarding environment dedicated to community well-being.

Job Type: Part-time

Pay: $17.00 - $20.00 per hour

Expected hours: 30 per week

Work Location: In person