Paid Ads Specialist

Job Title: Paid Ads Specialist

Location: Onsite

Job Type: Full-Time

Experience: 1–3 years

Job Summary

We are looking fora Paid Ads Specialist who can plan, execute, and optimize paid marketing campaigns across Meta (Facebook/Instagram) and other social media platforms. The ideal candidate should be analytical, creative, and experienced in driving ROI through paid traffic strategies.

Key Responsibilities

• Create, manage, and optimize paid ad campaigns on Meta Ads Manager (Facebook & Instagram).
• Develop paid strategies for TikTok, LinkedIn, YouTube, and Google Ads.
• Conduct audience research, A/B testing, and campaign performance analysis.
• Monitor KPIs such as CPC, CTR, ROAS, conversions, and cost per lead.
• Write strong ad copy and collaborate with designers for high-performing creatives.
• Manage budgets, bidding strategies, and daily campaign adjustments.
• Prepare weekly and monthly performance reports.
• Stay updated on algorithm changes, platform trends, and new ad features.

Required Skills & Qualifications

• Proven experience with Meta Ads Manager.
• Strong understanding of paid campaign metrics (CPC, CTR, CPL, ROAS).
• Experience with pixel setups, tracking, and event management.
• Ability to optimize campaigns to reduce cost and increase conversion.
• Knowledge of retargeting, custom audiences, and lookalike audiences.
• Strong analytical skills and experience using insights/reporting tools.
• Basic understanding of landing pages, funnels, and conversion tracking.
• Excellent communication and attention to detail.

Preferred Skills :

• Experience with Google Ads or YouTube Ads.
• Experience with TikTok or Snapchat Ads.
• Knowledge of Canva or basic design tools.
• Experience using CRM or marketing automation platforms.

What We Offer

• Competitive salary
• Performance-based bonuses
• Learning and growth opportunities
• Friendly and collaborative work culture

Job Type: Full-time

Pay: Rs70,000.00 - Rs100,000.00 per month

Experience:

• Social Media: 3 years (Required)

Location:

• Rawalpindi (Required)

Work Location: In person