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Paid Ads Specialist

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Job Title: Paid Ads Specialist

Location: Onsite

Job Type: Full-Time

Experience: 1–3 years

Job Summary

We are looking fora Paid Ads Specialist who can plan, execute, and optimize paid marketing campaigns across Meta (Facebook/Instagram) and other social media platforms. The ideal candidate should be analytical, creative, and experienced in driving ROI through paid traffic strategies.

Key Responsibilities

  • Create, manage, and optimize paid ad campaigns on Meta Ads Manager (Facebook & Instagram).
  • Develop paid strategies for TikTok, LinkedIn, YouTube, and Google Ads.
  • Conduct audience research, A/B testing, and campaign performance analysis.
  • Monitor KPIs such as CPC, CTR, ROAS, conversions, and cost per lead.
  • Write strong ad copy and collaborate with designers for high-performing creatives.
  • Manage budgets, bidding strategies, and daily campaign adjustments.
  • Prepare weekly and monthly performance reports.
  • Stay updated on algorithm changes, platform trends, and new ad features.

Required Skills & Qualifications

  • Proven experience with Meta Ads Manager.
  • Strong understanding of paid campaign metrics (CPC, CTR, CPL, ROAS).
  • Experience with pixel setups, tracking, and event management.
  • Ability to optimize campaigns to reduce cost and increase conversion.
  • Knowledge of retargeting, custom audiences, and lookalike audiences.
  • Strong analytical skills and experience using insights/reporting tools.
  • Basic understanding of landing pages, funnels, and conversion tracking.
  • Excellent communication and attention to detail.

Preferred Skills :

  • Experience with Google Ads or YouTube Ads.
  • Experience with TikTok or Snapchat Ads.
  • Knowledge of Canva or basic design tools.
  • Experience using CRM or marketing automation platforms.

What We Offer

  • Competitive salary
  • Performance-based bonuses
  • Learning and growth opportunities
  • Friendly and collaborative work culture

Job Type: Full-time

Pay: Rs70,000.00 - Rs100,000.00 per month

Experience:

  • Social Media: 3 years (Required)

Location:

  • Rawalpindi (Required)

Work Location: In person

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