Performance Marketing Specialist (Paid Ads + Growth)

Position: Performance Marketing Specialist
Location: NASTP, Rawalpindi - On-Site
Company: The Inventor Solutions

About the Role
We’re looking for a performance-driven marketer who can launch, optimize, and scale paid campaigns across Meta, Google, and TikTok for multiple brands.

This role is NOT content writing - This role is performance & growth-focused.

Key Responsibilities

• Plan, execute, and scale paid campaigns on Meta Ads, Google Ads, TikTok Ads
• Build full funnel strategy: awareness → consideration → conversion
• Pixel setup, UTM, conversion tracking, retargeting setup
• Weekly & monthly performance reporting (CPC, CPL, ROAS, CAC)
• Design & test ad creatives (using our design resources)
• Optimize landing pages for conversion (CRO)
• Collaborate with Sales to ensure lead quality
• Basic SEO knowledge to support web team is a plus

Requirements

• 2+ years hands-on performance marketing experience
• Must have ROI/ROAS mindset - not just “posting ads”
• Strong in Meta Ads and Google Ads platforms
• Experience building funnels for high-ticket services (BONUS)
• Experience with USA market targeting (PLUS)

Salary Range: Market competitive (depending on experience) + performance bonus structure available.

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• Performance Marketing: 1 year (Required)

Work Location: In person