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Performance Marketing Specialist (Paid Ads + Growth)

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Position: Performance Marketing Specialist
Location: NASTP, Rawalpindi - On-Site
Company: The Inventor Solutions

About the Role
We’re looking for a performance-driven marketer who can launch, optimize, and scale paid campaigns across Meta, Google, and TikTok for multiple brands.

This role is NOT content writing - This role is performance & growth-focused.

Key Responsibilities

  • Plan, execute, and scale paid campaigns on Meta Ads, Google Ads, TikTok Ads
  • Build full funnel strategy: awareness → consideration → conversion
  • Pixel setup, UTM, conversion tracking, retargeting setup
  • Weekly & monthly performance reporting (CPC, CPL, ROAS, CAC)
  • Design & test ad creatives (using our design resources)
  • Optimize landing pages for conversion (CRO)
  • Collaborate with Sales to ensure lead quality
  • Basic SEO knowledge to support web team is a plus

Requirements

  • 2+ years hands-on performance marketing experience
  • Must have ROI/ROAS mindset - not just “posting ads”
  • Strong in Meta Ads and Google Ads platforms
  • Experience building funnels for high-ticket services (BONUS)
  • Experience with USA market targeting (PLUS)

Salary Range: Market competitive (depending on experience) + performance bonus structure available.

Job Type: Full-time

Education:

  • Bachelor's (Required)

Experience:

  • Performance Marketing: 1 year (Required)

Work Location: In person

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