Paid Ads Specialist / Media Buyer

About Aurozen Marketing

Aurozen Marketing is a fast-growing digital marketing agency serving clients across international markets. We help businesses generate measurable growth through performance marketing, creative strategy, and high-converting advertising campaigns. As we continue to scale, we're looking for a results-driven Media Buyer who understands how to build, optimize, and scale profitable paid advertising campaigns.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other relevant platforms.
• Develop campaign strategies focused on lead generation, eCommerce sales, and client-specific business objectives.
• Monitor campaign performance daily and optimize budgets, audiences, creatives, bidding strategies, and placements to maximize ROI.
• Analyze campaign data and identify opportunities to improve CPA, ROAS, CTR, conversion rates, and overall account performance.
• Conduct audience research, competitor analysis, and creative testing to continuously improve campaign results.
• Collaborate closely with designers, video editors, and copywriters to develop high-performing ad creatives.
• Create clear performance reports and communicate insights and recommendations to clients and internal team members.
• Attend meetings with international clients to discuss campaign strategy, performance, and growth opportunities.
• Stay up to date with advertising platform updates, AI tools, and the latest digital marketing trends.

Requirements

• Proven experience managing profitable paid advertising campaigns with a portfolio or case studies demonstrating measurable results.
• Strong expertise in Meta Ads Manager (Facebook & Instagram).
• Experience running Google Ads campaigns (Search, Display, YouTube, or Performance Max).
• Knowledge of TikTok Ads Manager and other paid social platforms is a plus.
• Strong understanding of campaign objectives, audience targeting, pixel tracking, conversion APIs, retargeting, and attribution.
• Ability to analyze campaign performance using metrics such as ROAS, CPA, CPL, CTR, CPC, and Conversion Rate.
• Experience with Google Analytics (GA4), Google Tag Manager, and tracking implementation is preferred.
• Excellent analytical and problem-solving skills with a data-driven mindset.
• Strong English communication skills with confidence participating in meetings with international clients.
• Ability to manage multiple client accounts while meeting deadlines in a fast-paced agency environment.
• Reliable internet connection suitable for video conferencing and remote collaboration.

Benefits

• Competitive salary based on experience and proven performance.
• Opportunity to work with international clients across multiple industries.
• Career growth within a rapidly expanding performance marketing agency.
• Access to premium marketing tools, ongoing training, and professional development.
• Collaborative, innovative, and results-focused work environment.

Pay: Rs40,000.00 - Rs60,000.00 per month

Work Location: In person