Paid Marketing Executive (Lead Generation) / On-site /Full-time / Karachi only

Job Title: Paid Marketing Executive (Lead Generation)

Job Type: Full-time / On-site / For Karachi-based people only.

Location: Gulshan-e-Iqbal, Karachi

Company: Al Nafi Group, Karachi.

Experience Required: 2–5 Years (Preferred)

Apply Now: hr@alnafi.edu.pk <<<<<

Al Nafi is a leading educational institution that offers high-quality learning experiences in emerging technologies, vocational training, and internationally recognized diploma programs. We provide EduQual-approved diplomas in emerging tech fields, Pearson Diplomas, and an O-Level Academy. Our mission is to empower students with practical knowledge and skills that help them thrive in today’s dynamic job market.

About Role:

We are looking for a results-driven Paid Social Media Marketing Executive to manage and optimize our paid social campaigns across Meta and Google platforms. This role is focused on driving brand awareness, lead generation, and retargeting performance through strategic planning, execution, and data-driven optimization.

If you are analytical, creative, and performance-focused — we’d love to hear from you!

Key Responsibilities

• Primary responsibility is to generate leads via paid marketing campaigns.
• Prepare ad creative in collaboration with the creative team and video team.
• Plan, execute, and manage paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads
• Develop strategies to increase brand awareness, generate quality leads, and implement effective retargeting campaigns
• Monitor, analyze, and optimize campaign performance to achieve KPIs
• Set up and manage tracking using Google Analytics 4 (GA4) and Google Tag Manager
• Integrate and manage CRM tracking for lead flow and performance analysis
• Conduct competitor research and audience analysis to identify growth opportunities
• Collaborate with the creative team to develop engaging content (videos, posts, reels, ad creatives)
• Prepare performance reports and provide actionable insights for continuous improvement
• Manage ad budgets efficiently to maximize ROI

Key Requirements:

• Bachelor’s degree in Marketing or Business Administration, or related field.
• Minimum 02 years of experience in paid digital marketing, lead generation, preferably in the education sector.
• Proven experience managing Meta Ads and Google Ads campaigns
• Strong understanding of GA4, Google Tag Manager, and CRM integrations
• Experience with lead generation and performance marketing campaigns
• Ability to conduct competitor research and market analysis
• Data-driven mindset with strong analytical skills
• Understanding of creative strategy for paid ads (video, reels, static posts, etc.)
• Excellent communication and reporting skills

Why Join Us?

• Be part of a dynamic and innovative educational institution that is shaping the future of emerging tech education.
• Opportunity to work on exciting marketing initiatives and campaigns.
• Collaborative work environment with a focus on professional growth and development.
• Competitive salary and benefits package.
• Fuel Card
• Employee Medical Insurance (Up to PKR 500,000)
• Employee Loans
• EOBI
• 50% Discount on Al-Nafi Products
• Perfomrance-based bonuses
• Performance-based Increments

How to Apply: hr@alnafi.edu.pk

Job Type: Full-time

Work Location: In person