Outbound Lead Generation Executive

Job Title: Outbound Lead Generation Executive - Night Shift

• Location: Karachi, Pakistan (On-site)
• Job Type: Full-time
• Shift: 6:00 PM – 3:00 AM (US business hours)

About the Role
We're looking for an Outbound Lead Generation Executive to plan and run cold email and LinkedIn outreach campaigns that generate qualified sales leads for our B2B clients. This is a hands-on execution role — you'll be building lists, writing sequences, and optimizing campaigns daily, not setting high-level marketing strategy.

What You'll Do

• Build and manage cold email campaigns from list-building through sequencing and A/B testing subject lines
• Run LinkedIn outreach: prospecting target accounts, sending connection requests, and managing message sequences
• Monitor and improve key metrics — open rates, reply rates, and meetings booked
• Research target companies, industries, and decision-makers to keep lead lists relevant
• Coordinate with the sales team to hand off qualified leads smoothly
• Keep outreach lists and CRM records clean and up to date

What We're Looking For

• 1–2 years of experience in outbound marketing, lead generation, or demand generation (B2B/SaaS background preferred)
• Some hands-on experience with email or LinkedIn outreach tools (e.g. Apollo, Instantly, Lemlist, HubSpot) — happy to train on our specific stack
• Strong written English and solid copywriting instincts
• Comfortable working night shift to align with US business hours
• Detail-oriented and comfortable with repetitive testing/optimization work

Nice to Have

• Experience with a CRM (HubSpot, Pipedrive, or similar)
• Basic understanding of SEO or paid ads
• Startup or agency experience

What We Offer

• On-site, collaborative team environment
• Hands-on training on modern outbound tools
• Clear growth path into senior marketing/GTM roles

Pay: Rs120,000.00 - Rs150,000.00 per month

Application Question(s):

• Have you personally used any cold email or LinkedIn outreach tools (e.g. Apollo, Instantly, Lemlist, HubSpot, Sales Navigator)?

Work Location: In person