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LinkedIn Lead Generation Specialist – Packaging & Printing Industry

Key Responsibilities

  • Research and identify target companies and key decision-makers within the packaging, printing, manufacturing, and consumer goods sectors.
  • Use LinkedIn and LinkedIn Sales Navigator to build targeted prospect lists and generate qualified leads.
  • Conduct personalized outreach through connection requests, direct messages, and follow-up campaigns.
  • Qualify prospects based on business requirements, decision-making authority, budget, and project timelines.
  • Schedule meetings and transfer qualified opportunities to the Sales Manager or Sales Executive.
  • Maintain accurate records of leads, outreach activities, and prospect status in CRM systems.
  • Monitor campaign performance and provide insights on market trends, customer needs, and competitor activity.
  • Collaborate with the sales team to improve lead quality and conversion rates.

Qualifications

  • 2–4 years of experience in LinkedIn lead generation, B2B prospecting, appointment setting, or business development.
  • Strong experience using LinkedIn Sales Navigator for lead research and targeting.
  • Experience targeting international markets, particularly the UK, USA, and Canada.
  • Excellent written and verbal English communication skills.
  • Strong research, organizational, and lead qualification skills.
  • Experience working with CRM systems and managing sales pipelines.

Work Location: In person

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