Paid Media and Communications Executive

Contract: 1 year (renewable and extendable)

Employment: Outsourced through ManpowerGroup Middle East

Role:

The Paid Media & Communications Executive should support the Paid Media and Communications team with day-to-day management, execution, optimization & reporting of paid media campaigns. The individual should have 5-7 years of experience in PR and Paid Media & should be able to manage multiple stakeholders across projects.

Key Roles and Responsibilities:

Agency management: Work closely with Paid media social and PR agency and manage team tasks

Campaign Setup: Working closely with Paid media agency for always on & ad hoc campaign planning and set up:

a. Campaign briefing

b. Annual budget phasing across campaigns and platforms optimizing towards the best performing platforms

c. Share landing pages and track performance

d. Coordinating with AdOps team for Pixel implementation

e. Updating creative calendar for all campaigns

Social Media

- Ability to manage corporate social calendar and work closely with the social media agency to update and report the communication for corporate social channels.

- Oversee the creation of compelling content, including press releases, articles, paid digital media assets and social media posts.

Communications and PR: Support the execution of PR strategies, ensuring positive media coverage and brand reputation management. Help organize and execute PR events, both online and in person, to support launches and brand moments.

Budget management

a. Update annual budget trackers and optimize ensure optimal allocation of budgets across campaigns

b. Raise POs

c. Track invoicing and spends

Google Analytics: Work closely on GA4 to analyse Paid traffic performance on the website and optimize accordingly

a. Ensure the paid media agency is optimizing based on GA4 data

b. Draw insights and impact of optimization on web metrics

c. Monitor the daily performance of campaigns

Campaign Reporting and Optimization

a. Ensure the Paid media agency optimizes Key metrics: CTR, CTS, ER and GA session metrics.

b. Monitor Spend pacing and ensure spends are paced evenly

c. Monitor Creative performance

d. Insights and recommendations: provide actionable insights and recommendations to the agency to deploy campaign set up changes.

Problem Solving

a. Identify and solve issues that may impact campaign performance

Affiliate Marketing

a. Work closely with CX and CSC teams to optimize always on leads campaign

b. Monitor leads - trial and sales ratio

c. Identify new suppliers to add to the lead volume

Collaboration

a. Working closely with insights, web, brand & ecommerce team to ensure a cohesive marketing approach

b. Work with global teams and submit budgets, reports and updated performance data.

Key Skills

• Programmatic Proficiency: strong understanding and hands on experience with Programmatic paid media DSPs and media platforms.
• GA4: understanding of analytics and data and identify trends to make data driven decisions.
• Beyond media: Ability to find creative solutions to help digital acquisitions
• Adaptability: eager to learn new tools and technology in the changing Martech landscape
• Microsoft Excel / Spreadsheets and PowerPoint: Proficiency in using spreadsheets and power point for reporting and analysis.
• Experience with Power BI, Sprinklr and Meltwater

Required Skills:

• Bachelors degree in Marketing, Digital Marketing or any relevant field
• 5-7 years experience in Paid, Social and Communications
• Fluency in English (Arabic is a plus)