Paid Media Campaign / Performance Marketing Specialist

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
  
  

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Roles & Responsibilities

We are seeking a talented and dedicated Paid Ads Specialist to manage and optimize both Google Ads, Social Media Marketing, Affiliates and Creator Marketing. This role combines data-driven strategy and creative execution, helping brands build a powerful online presence across key social platforms, including Google Ads, Facebook, Instagram, TikTok, and LinkedIn. As a core team member, you’ll oversee all aspects of our business entities paid ad campaigns, from initial planning to ongoing optimization. Join us and work with some of the leading telco brands, driving real impact and growth.

Incumbent is responsible for ideating, implementing, and tracking marketing campaigns that promote a company’s products or services via online channels. Their primary objective is to generate leads and increase sales by driving traffic to the company’s website or social media channels. Incumbent must know how to ideate, execute, and manage online campaigns across multiple channels and mediums — like organic and paid search, display advertising, email, and social media.

Your Responsibilities

• Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
• Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
• Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
• Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
• Campaign development. Create and maintain sophisticated email campaigns, landing pages, and automated workflows that nurture leads through the sales funnel.
• Platform management. Configure and optimize CRM systems while implementing lead scoring models to qualify prospects effectively.
• Performance optimization. Execute A/B testing strategies to improve campaign performance and conversion rates across all automated marketing campaigns.
• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media KPIs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Overseeing and managing the overall budget for paid media
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Maintaining knowledge of industry best practices and new technologies
  
  

Social Media Marketing (SMM) Responsibilities

• Campaign Creation & Strategy: Develop and execute integrated social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn, including budget planning and content ideation.
• Content Strategy: Plan and distribute engaging content in various formats, ensuring alignment with each brand’s voice and objectives.
• Audience Insights & Optimization: Collect and analyze audience data to create comprehensive reports, refining future campaigns based on specific KPIs.
• Brand Consistency: Ensure cohesive messaging across all social platforms by collaborating with internal teams and external partners.
• Competitive Research: Monitor competing brands and stay informed about social media trends and tools to ensure we remain industry leaders.
• Performance Reporting: Regularly update clients and team members on campaign progress, providing data-driven recommendations to optimize performance.
  
  

Google Ads (PPC) Responsibilities

• Keyword Research & Optimization: Conduct thorough keyword research, create compelling ad copy, and optimize bidding strategies, conversion rates, and calls to action to drive campaign success.
• End-to-End Management: Lead the planning, execution, and management of PPC campaigns, ensuring that goals and timelines are met.
• Data Analysis & Tracking: Perform data analysis using tools like Google Tag Manager and Google Analytics, providing insights and actionable recommendations to enhance performance.
• Monitoring & Reporting: Monitor keyword costs, split testing, landing page effectiveness, and cost per conversion to continually improve campaign outcomes. Provide monthly reports with data-driven insights and strategic recommendations.
  
  

Key Requirements

• Strong knowledge of algorithms language across Google, Meta, TikTok, Snapchat etc
• At least 4-5 years of Paid Media experience, with at least 3 years of ad operations, campaign management/set-up and reporting experience
• Ideally worked in agency background multiple clients including ecommerce, telco, banking, fintech, digital native preferably
• Practical knowledge of Set-up, Manage and optimize Google Ads, Social Media Marketing as well as auditing the set-up and find key optimizations/loop-holes
• Affiliates and Creator Marketing knowledge is good-to-have
• Agentic AI knowledge & Workflow Automation Tools like n8n are highly desirable in the incumbent
  
  

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Data Protection and Privacy Statement

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.