Paid Media Manager (Performance Marketing & AI-driven Optimization)

Location: Dubai, UAE
Reports to: Chief Performance Officer
Experience Level: 8–10 years in Digital Paid Media and Performance Marketing (hands-on execution + strategy)

Role Overview:

This role is an integral part of the in-house Performance Marketing team to drive scalable and sustainable growth across multiple Lines of Business, including InsuranceMarket.ae, CreditMarket.ae, HolidayMarket.ae, and InvestmentMarket.ae.

As a Paid Media Manager, you will own the planning, execution, and optimization of paid media campaigns across multiple channels and platforms. This role is deeply hands-on – requiring strong expertise in campaign setup, tracking, performance optimization, AI-driven automation, and attribution modelling—while being strategic enough to align campaigns with business
objectives and revenue goals.

Your ultimate KPI: Deliver profitable growth through efficient digital media spends, maximizing ROAS and lowering CAC across multiple funnels.

Key Responsibilities

Campaign Planning & Strategy

• Translate business objectives into channel-wise paid media strategies with clear
  budgets, KPIs, and forecasts.
• Conduct market research, audience segmentation, and competition benchmarking to identify growth opportunities.
• Develop media mix using first-party and third-party data for better performance.

Campaign Setup & Execution

• End-to-end campaign creation and optimization across platforms:
  • Search: Google Ads, Bing Ads
  • Social media: Meta (Facebook, Instagram), LinkedIn, TikTok, Snapchat etc
  • Display & Programmatic: GDN, DV360, and other DSPs
  • Affiliate Marketing & Partnerships-led performance
• Deploy tracking mechanisms (GTM, GA4, UTM tagging) for accurate attribution and source tracking.
• Implement AI-driven campaign automation (e.g., Google Performance Max, Meta Advantage+, custom AI bidding models).

Performance Optimization

• Monitor real-time performance dashboards, identify trends, and apply corrective
  measures.
• Optimize towards ROAS, CAC, Conversion Rate, LTV, Funnel Drop-offs, and Retention metrics.
• Run A/B and multivariate tests to improve CTR, CVR, and landing page performance

Attribution & Measurement

• Own campaign analytics and attribution modelling (first-touch, last-touch, multi-touch).
• Create Looker Studio (Data Studio) dashboards for real-time and periodic reporting.
• Ensure data integrity and accurate reporting using GA4, Tag Manager, and advanced BI tools.

AI Enablement & Automation

• Deploy AI-based bidding, predictive audience segmentation, and automated creative testing.
• Explore AI-driven predictive models for CAC forecasting and funnel optimization.

CRO & Funnel Management

• Partner with Analytics and Product teams to improve user journeys and conversion funnels.
• Implement heatmap and behavioral analytics tools (Hotjar, CrazyEgg) for landing page
  optimizations.

KPIs & Success Metrics

• Digital Revenue Growth (channel-specific and overall contribution)
• ROAS (Return on Ad Spend)
• CAC (Customer Acquisition Cost)
• Conversion Rate (CVR)
• Retention & LTV
• CRO Improvements
• Paid Media Share of Overall Revenue

Technical Skills Required

• Ad Platforms: Google Ads, Bing, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Snapchat Ads, Programmatic DSPs.
• Tracking & Analytics: GA4, GTM, UTM tagging, attribution modelling.
• Optimization & Automation: Bid strategy setup, audience layering, dynamic creative
  optimization.
• AI Tools: Google Performance Max, Meta Advantage+, Skai, Smartly.io, and experience
  integrating AI APIs for automation.
• BI & Reporting: Google Looker Studio, other reporting tools.
• Experimentation: A/B testing tools

Soft Skills

• Data-driven mindset with analytical depth and the ability to translate insights into
  actionable strategies.
• Ability to work hands-on and independently, owning execution end-to-end.
• Strong stakeholder management and communication skills.
• Agility to adapt to fast-changing media landscapes and AI-driven innovations.

Target Candidate Background

• Senior Paid Media specialists from digital-first companies or leading digital agencies
• Paid Media leads from e-commerce, aggregators, or subscription-based businesses
• Must demonstrate real hands-on execution capability (not just vendor management).

Why Join Us?

• Opportunity to build the performance marketing function from the ground up.
• Work across multiple high-growth verticals in Insurance, Credit, Travel and Investments.
• Drive AI-first SEO innovation for one of the most recognized digital brands in the UAE.