Paid Media Specialist

Paid Media Specialist

Location: Indianapolis, IN | Full-Time | On-Site

A a respected Indiana-based plaintiff law firm, is seeking a Paid Media Specialist to take ownership of our six-figure annual digital advertising budget. This is a newly created role designed to bring analytics, accountability, and efficiency in-house. If you’re driven by performance marketing, skilled in multi-channel campaign management, and motivated by turning ad spend into measurable ROI, this role is for you.

What You’ll Do

• Campaign Management & Optimization
• Plan, launch, and optimize paid campaigns across Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, and TikTok Ads.
• Manage budgets and pacing to maximize efficiency of $100K+ annual spend.
• Execute A/B and multivariate testing on creative, targeting, placements, and timing.
• Reporting & Analytics
• Build and deliver weekly performance dashboards and executive readouts.
• Track and improve KPIs: CPC, CTR, CPL, CPA, cost per case, ROAS.
• Use Google Analytics 4 (GA4), UTM tracking, and Looker Studio/Tableau/Excel to generate actionable insights.
• Collaboration & Coordination
• Own the firm’s paid media calendar and distribution schedule.
• Partner with content writers, video producers, and designers to ensure campaigns align with brand messaging.
• Coordinate with outside vendors (Crisp for video/ads, ConsultWebs for SEO/website).
• Strategic Value
• Identify wasted spend, reallocate budgets, and propose data-driven growth strategies.
• Serve as the single point of ownership for paid media performance.

What We’re Looking For

• 3+ years of hands-on paid media experience across Meta Ads Manager, LinkedIn Campaign Manager, Google Ads (YouTube/Display), and TikTok Ads Manager.
• Proven track record of reducing CPL and increasing ROI in lead generation campaigns.
• Strong background in analytics, testing, and reporting (GA4, UTM strategy, dashboards).
• Comfortable presenting findings and recommendations directly to firm leadership.
• Detail-oriented, highly organized, and able to manage multiple platforms simultaneously.

Why Join Us

• Directly impact ROI on a six-figure ad budget.
• Collaborate with a creative and growing marketing team.
• Opportunity to expand into Marketing Manager or Digital Marketing leadership as the department grows.
• Work for an award-winning firm recognized in Best Law Firms®, Super Lawyers®, and Top 50: Indiana Super Lawyers.

Compensation & Benefits

• Competitive salary (depending on experience).
• Health, dental, and vision insurance at a discounted rate.
• Disability and life insurance fully paid by the firm.
• 401(k) retirement plan with company match.
• Paid vacation, personal/sick days, and holidays.
• Free parking in a professional office environment.

How to Apply

Apply directly through this posting. Please do not contact the firm via phone, email, or social media.

Job Type: Full-time

Pay: $75,000.00 - $95,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Free parking
• Health insurance
• Opportunities for advancement
• Paid time off
• Vision insurance

Experience:

• reporting/analytics: 2 years (Required)
• Paid Media /Social / Performance Marketing: 3 years (Required)
• multi-channel campaign management: 3 years (Required)

Ability to Commute:

• Indianapolis, IN 46216 (Required)

Ability to Relocate:

• Indianapolis, IN 46216: Relocate before starting work (Required)

Work Location: In person