Paid Social Media Specialist

<Job Summary>
We are seeking an energetic and detail-oriented Paid Social Media Specialist to drive impactful social media marketing campaigns across various platforms. In this role, you will develop, execute, and optimize paid social advertising strategies to boost brand awareness, engagement, and conversions. Your creative flair combined with analytical skills will help elevate our digital presence and connect with target audiences effectively. This is a fantastic opportunity for a passionate digital marketing professional eager to make a measurable impact in a fast-paced environment. This includes business social media management as well as coordinating efforts with business owners personal brands and charitable accounts.

<Responsibilities>

• Plan, create, and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, and TikTok to meet marketing objectives.
• Conduct thorough keyword research and audience targeting to maximize ad relevance and performance.
• Utilize social listening tools to monitor brand sentiment and industry trends, informing campaign adjustments.
• Design compelling graphics and video content using Adobe Photoshop, Adobe Illustrator, Canva and Planoly to enhance ad creatives.
• Analyze campaign performance through Google Analytics and web analytics tools; generate reports to inform ongoing optimization efforts.
• Manage social media accounts using tools like Hootsuite and Buffer for scheduling, monitoring, and engagement.
• Collaborate with the content creation team to develop engaging posts that align with branding strategies.
• Stay updated on the latest trends in social media marketing, SEO practices, and digital advertising techniques to keep campaigns innovative.

<Requirements>

• Proven experience in social media marketing with a focus on paid advertising campaigns across multiple platforms.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Knowledge of SEO principles, web analytics (Google Analytics), and keyword research techniques.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry insights.
• Excellent proofreading skills with keen attention to detail for content accuracy and consistency.
• Ability to manage multiple projects simultaneously while meeting deadlines in a dynamic environment.
• Available to expand social media reach for ownerships personal brands and social media accounts
• Strong relationship management skills to foster collaboration across teams and external partners. Join us as a Paid Social Media Specialist where your creativity meets data-driven strategy! Bring your passion for digital marketing to life by crafting engaging campaigns that resonate globally while advancing your career in an innovative environment dedicated to growth and excellence.

Job Types: Part-time, Internship

Pay: From $18.00 per hour

Expected hours: No more than 15 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: In person