Part-Time Digital Content Creator

Compensation Range: $26/hr - $30/hr commensurate with experience

Benefits:
We have three comprehensive healthcare plans to choose from based on your priorities and budget. Housing Works covers most of the plan; you pay a portion, based on your salary. Staff begins accruing PTO immediately for a total of up to 30 days earned in the first year. We offer employees an educational benefit. This money is available for tuition loan reimbursement, tuition costs, and text books.

Overview:

The Digital Content Creator is a part-time role that will support and implement content strategies for various digital platforms to promote brand awareness, engage audiences, and increase service utilization. This position will focus on Housing Works Community Healthcare clinical and care coordination services including but not limited to primary care, care navigation, PrEP, behavioral health, harm reduction, and LGBTQ+ health. This role will be responsible for producing accurate and culturally relevant content on social media and other platforms, track and report on performance, and collaborate with other clinical and care coordination departments to develop innovative content and messaging.

This position requires a highly motivated and organized individual with strong communication skills, copywriting skills and the ability to manage multiple campaigns at once. Being creative, adaptable, and attuned to media trends are crucial to this role. This hybrid position will report to the Director of Digital Strategy and the Population Health Department based in Downtown Brooklyn. However, this position will travel to other Housing Works Community Healthcare centers and care coordination locations primarily located in Brooklyn and Manhattan as needed.

Responsibilities:

• Develop, distribute, and manage content for social media platforms (Instagram, Facebook, and TikTok) that promotes healthcare and care coordination services and initiatives.
• Design and implement messaging and campaigns in collaboration with marketing teams to highlight programs such as primary care, psychiatry, therapy, prevention services, care management services, and other patient-facing departments.
• Produce culturally relevant and accurate content that raises awareness about LGBTQ+ health, mental health, and health advocacy issues.
• Photograph/film events for social media posts and stories (across multiple platforms).
  • This includes ensuring compliance to all legal documents as applicable
• Collaborate with Director of Digital Strategy to maintain a strategic content plan and editorial calendar aligned with major health campaigns, awareness days, and organizational goals.
• Report on basic social media analytics including views and engagement
• Stay current with social media trends and apply best practices to healthcare-focused content.
• Ensure all messaging adheres to brand standards and complies with HIPAA regulations.
• Support brand marketing by updating Canva templates as needed and adhere to Housing Works brand guidelines
• Participate in meetings and special events as needed
• Perform other departmental duties as assigned

Requirements:

• Bachelor's Degree in related field preferred combined with work experience in related field of marketing, communication, or other related field
• 3 to 4 years producing social media content.
• Healthcare and/or care coordination content a plus.
• Skilled across multiple social media platforms including Instagram, Facebook, LinkedIn, and TikTok.
• Proficient with Canva, Adobe tools, CapCut, and Final Cut Pro.
• Familiarity with health topics such as HIV treatment and prevention, LGBTQ+ health, homelessness, harm reduction, and care coordination.
• Ability to create clear, accurate, and stigma-free content that aligns with Housing Works’ mission and community values
• Ability to manage deadlines under pressure with strong attention to detail.
• Proficient in analytic dashboards and interpreting audience insights.
• Strong writing and proofreading skills.
• You will be asked to present a full portfolio of past work that reflects Housing Works values and shows your ability to produce culturally affirming content.

Job candidates should be aware that scammers may pose as employers and create fake job postings in order to extract personal information from individuals for financial gain. Housing Works will never ask job candidates for personal information, such as social security numbers or bank account details, over the phone. If you suspect that a job posting may be fake or wish to confirm that a job posting from Housing Works is genuine, please contact us at recruitment@housingworks.org

Housing Works was founded in 1990; With a long-term commitment to AIDS advocacy. Housing Works established New York State’s first harm reduction-based, OASAS-licensed outpatient drug treatment program. Other services include Health Home care management, behavioral health, and syringe exchange programs. A pioneer in the social entrepreneurship movement, Housing Works operates 10 high-end thrift shops in Manhattan and Brooklyn and a much-loved Bookstore Cafe in Soho. For more information, visit www.housingworks.org

Housing Works fights for funding and legislation to ensure that all people living with HIV/AIDS have access to quality housing, healthcare, HIV prevention, and treatment, among other lifesaving services.

Housing Works provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Housing Works complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Housing Works also does not request prior salary information during the hiring process. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.