Job Title: Social Media Manager
Position Overview
The Social Media Expert will be responsible for managing, growing, and monetizing our digital platforms, with a primary focus on YouTube. This role requires a professional who can combine creativity with data-driven strategy to ensure maximum visibility, audience engagement, and revenue generation.
Key Responsibilities
- Develop and implement social media strategies across YouTube, Instagram, Facebook, TikTok, and LinkedIn.
- Manage daily posting schedules, optimize video titles, descriptions, hashtags, and thumbnails for higher engagement and visibility.
- Drive YouTube monetization by ensuring content compliance with platform policies, improving watch time, click-through rates, and retention.
- Create visually appealing graphics, thumbnails, short-form reels, and promotional material consistent with brand guidelines.
- Monitor analytics and generate performance reports with actionable insights.
- Manage online community engagement, including responding to comments, messages, and building viewer loyalty.
- Identify collaboration, sponsorship, and advertising opportunities to support channel growth.
Qualifications
- Bachelor’s degree in Marketing, Media, Communications, or a related field (preferred).
- Proven experience managing YouTube channels with monetization enabled.
- Strong graphic design skills (Adobe Photoshop, Illustrator, Canva, or similar tools).
- Proficiency in social media analytics and growth strategies.
- Knowledge of SEO, metadata optimization, and digital marketing trends.
- Excellent communication skills and attention to detail.
- Ability to manage multiple projects in a fast-paced creative environment.
Preferred Skills
- Experience in paid advertising (Google Ads, Meta Ads).
- Familiarity with short-form video editing (Premiere Pro, After Effects, CapCut).
- Knowledge of influencer marketing and sponsorship management.
What We Offer
- Competitive salary package.
- Professional growth opportunities within a dynamic media production environment.
- A collaborative and creative work culture with exposure to large-scale storytelling projects.
Salary
PKR 60,000 per month .
Job Type: Part-time
Education:
Job Type: Part-time
Expected hours: 20 – 25 per week
Experience:
- social media professional level: 3 years (Preferred)
Work Location: In person