Part-Time Social Media Strategist (Dubai-Based Preferred)

We're a fast growing premium beauty brand with global ambitions, currently focused on building deeper audience connection and long term visibility. We're looking for a part time Social Media Strategist who understands how to position a brand, spot winning trends, and build recognition through smart strategy (not content posting). This is a remote strategy only role, but preference will be given to candidates based in Dubai who are open to occasional in person meetings. We are only reviewing applications with a portfolio and thoughtful answers, so please complete this in your cover letter to apply:

What to Include

• Portfolio or folder with past strategic brand work
• One campaign you led (with results or visuals)
• Sample of platform strategy (Instagram, TikTok, etc.)
• Creative direction sample (brand voice, moodboard, etc.)
• One example of how your strategy helped a brand go from flat to standout

Tasks

• Audit our existing brand presence across social and paid media
• Propose updated content direction: voice, hooks, content pillars, and platform trends
• Identify strategic gaps in storytelling or engagement and provide actionable solutions
• Collaborate with internal content and ad teams to align messaging
• Share competitor and market insights (Dubai & US focused)
• Contribute to campaign direction and creative briefing (not day to day content creation)

Requirements

• 3+ years of experience in social media strategy (not posting)
• Deep knowledge of the Dubai and US beauty/lifestyle markets
• Past work with DTC brands in beauty, wellness, or fashion
• Strong understanding of hooks, tone of voice, platform trends, and positioning
• Able to submit real past work: brand guides, campaign plans, creative decks, etc.
• Bonus: Available in Dubai for occasional strategy sessions (not mandatory)

Benefits

• $1,500-$2,000/month based on experience & portfolio
• Flexible, part time contract
• Fully remote (Dubai based preferred for optional in person sessions)
• Chance to work with a fast scaling DTC brand
• No routine posting-this is about strategy, not scheduling

This is a short term role with long term impact. We're not looking for generalists; strategic thinkers with proven results will be considered.