Partnerships Coordinator - Brand Strategy

Summary

The Partnerships Coordinator – Brand Strategy supports the development and execution of strategic partnerships at Buckle to drive brand growth, awareness, and revenue. This Teammate will manage relationships with external partners while collaborating with internal teams and executing marketing initiatives aligned with the Buckle’s strategic goals. The Teammate in this role will be detail oriented, proactive, and have a passion for brand development and strategic collaboration.

Essential Duties and Responsibilities

This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities, and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Partnership Development

• Identify and research potential brand partnerships aligned with Buckle objectives.
• Assist in the development of partnership proposals, presentations, and contract discussions.
• Manage outreach and maintain communication with current and potential partners.

Execution and Coordination

• Coordinate the execution of partnership initiatives, including campaigns, events, and branded content.
• Work closely with marketing, design, and content Teams to ensure alignment on deliverables.
• Track and monitor partnership performance, providing regular reports with key insights and recommendations.

Relationship Management

• Serve as a point of contact for partners, ensuring timely communication and support.
• Identify, onboard, and manage relationships with creators and influencers.
• Build and maintain strong relationships with external stakeholders.
• Assist in negotiating partnership terms under guidance from senior leadership.

Brand Strategy Support

• Ensure all partnerships and influencer activations align with Buckle’s overarching brand strategy and marketing objectives.
• Contribute to brainstorming sessions to develop innovative partnership strategies.
• Collaborate with social team to track influencer content performance and report findings to the team.
• Partner with the Brand Strategy Team to ensure influencer content aligns with Buckle’s content strategy and identify opportunities to integrate influencer campaigns into broader marketing efforts.

General

• Maintain a database of past and potential creator partners and relevant documentation.
• Monitor and analyze partnership performance, reporting on KPIs such as awareness, engagement, and ROI.
• Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
• Special projects and other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Education and/or Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• Two or more years related experience and/or training in partnerships, brand strategy, or marketing, or equivalent combination of education and experience.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Proficiency in project management tools and CRM software.
• Analytical mindset with a focus on data-driven decision-making.
• Experience in brand development and co-marketing initiatives.
• Knowledge of digital marketing trends.
• Experience with contract negotiation and budget management is a plus.

Physical Demands

The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The Teammate must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Ability to operate a motor vehicle and complete errands based on business needs.

Work Environment

While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate.

Equal Employment Opportunity

Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve.

Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, sexual orientation, gender identity or expression, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the Teammate Center.