Performance Marketer

Job Title: Performance Marketer

Company: BlueStar MFG
Location: Lahore (Onsite)
Job Type: Full-time
Department: Marketing

About Us

BlueStar MFG is a dynamic and fast-growing manufacturing and apparel company. We are committed to innovation, creativity, and excellence in delivering high-quality products to our customers. As we expand our digital presence, we are looking for a skilled Performance Marketer with a strong grip on Google’s latest tools and performance marketing strategies to join our team.

Role Overview

The Performance Marketer will be responsible for planning, executing, and optimizing data-driven campaigns across multiple digital channels, with a strong focus on Google Ads, Analytics, and emerging tools. The role requires a results-oriented individual who can maximize ROI, generate qualified leads, and support the company’s overall growth strategy.

Key Responsibilities

• Plan, manage, and optimize Google Ads campaigns (Search, Display, Video, Shopping).
• Utilize Google Analytics 4 (GA4), Google Tag Manager, and other new Google tools for performance tracking.
• Develop and implement data-driven marketing strategies to improve ROI and conversion rates.
• Conduct keyword research, audience targeting, and competitor analysis to refine campaigns.
• Create and monitor performance dashboards and prepare regular reports for management.
• Collaborate with content, SEO, and design teams to align campaigns with business objectives.
• Stay updated on the latest Google updates, AI-driven marketing tools, and digital marketing trends.
• Manage budgets effectively to achieve maximum impact within allocated resources.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of proven experience in performance marketing/digital marketing.
• Strong expertise in Google Ads, GA4, Google Tag Manager, and Google Marketing Platform.
• Hands-on experience with other digital platforms (Meta Ads, LinkedIn Ads, YouTube).
• Proficiency in using marketing analytics tools (e.g., SEMrush, Ahrefs, Data Studio).
• Excellent analytical, problem-solving, and reporting skills.
• Strong communication and collaboration abilities.
• Certification in Google Ads or Google Analytics is a plus.

Why Join BlueStar MFG?

• Be part of a fast-growing and innovative company.
• Opportunity to work with the latest digital marketing tools and strategies.
• Collaborative and supportive work environment.
• Competitive salary and benefits.
• Career growth and skill development opportunities

Job Type: Full-time

Work Location: In person