Performance Marketer – Enterprise Accounts

Role Summary

Dangura Digital is looking for a Senior Performance Marketer who can own, scale, and optimize high-budget digital performance campaigns across Meta, Google, and emerging platforms.

This role is NOT for execution-only candidates. You will be responsible for strategy, spend control, performance outcomes, analytics, and revenue impact for enterprise and fast-scaling brands.

You will directly influence client profitability, agency credibility, and growth velocity.

Key Responsibilities1. Media Buying & Budget Ownership

• Manage ₹1–3 Crore monthly ad spends across:
• Meta (Facebook, Instagram)
• Google Ads (Search, Display, YouTube, Performance Max)
• Optional: LinkedIn, Snapchat, Programmatic
• Allocate budgets intelligently based on funnel stage, audience intent & ROAS
• Ensure zero budget leakage, waste, or unmanaged scaling

2. Funnel Strategy & Conversion Optimization

• Design and optimize full-funnel performance systems:
• Awareness → Consideration → Conversion → Retention
• Work closely with:
• Creative Team (Hooks, UGC, Ad Angles)
• Landing Page Team (CRO, UX, Page Speed)
• Continuously test:
• Creatives
• Audiences
• Placements
• Offers
• Landing page variations

3. Performance Metrics Ownership

You are directly accountable for:

• CAC (Customer Acquisition Cost)
• ROAS (Return on Ad Spend)
• CPA / CPL
• Conversion Rates
• LTV vs CAC
• Scaling efficiency

If numbers fall, you diagnose and fix-not escalate excuses.

4. Advanced Analytics & Tracking

• Set up and manage:
• Meta Pixel
• GA4
• Google Tag ManagerConversion APIs (CAPI)
• Create deep-dive performance reports, not vanity dashboards
• Identify insights from:
• Cohort analysis
• Attribution models
• Funnel drop-offs
• Forecast performance based on data trends

5. Platform & Algorithm Mastery

• Stay updated with:
• Meta algorithm changes
• Google Ads automation & bidding strategies
• New ad formats & betas
• Leverage:
• Advantage+ campaigns
• Performance MaxAI-assisted targeting & bidding
• Know when to automate and when to override

6. Client & Stakeholder Communication

• Participate in strategy calls with enterprise clients
• Explain performance using numbers, logic & clarity
• Build trust through predictable results, not promises
• Align client expectations with performance realities

7. Team Leadership & Process Discipline

• Guide junior performance executives
• Create SOPs for:

• Campaign setup
• Scaling frameworks
• Testing protocols
• Ensure performance hygiene across all accounts
• Act as a mini-P&L owner for assigned accounts

Required Skills & ExpertiseMust-Have

• 3 - 6 years of hands-on performance marketing experience
• Proven experience handling ₹50L+ monthly budgets (₹1Cr+ preferred)
• Strong command over:
• Meta Ads Manager
• Google Ads Manager
• GA4
• Funnel thinking mindset (not just ad running)
• Strong numerical & analytical ability

Good to Have

• Experience with:
• D2C / Lead-Gen / SaaS / Real Estate / Enterprise Brands
• CRO tools knowledge (Hotjar, VWO, etc.)
• Basic SQL / Looker Studio reporting
• Experience scaling brands from ₹10L → ₹1Cr+ monthly spends

Mindset We Expect

• Ownership > Execution
• Data > Opinions
• Scale > Comfort
• Accountability > Activity
• Results > Reports

KPIs & Success Metrics (First 90 Days)

• Stable performance on assigned accounts
• CAC reduced or controlled within benchmarks
• ROAS consistency across campaigns
• Clear testing framework implemented
• Zero major tracking/data issues
• Client confidence & retention

Job Type: Full-time

Pay: ₹400,000.00 - ₹800,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance

Work Location: In person